Definition of marketing mix in English:

marketing mix


  • A combination of factors that can be controlled by a company to influence consumers to purchase its products.

    • ‘In a competitive marketing environment, a company must use all elements of the marketing mix to make its products the preferred choice of buyers.’
    • ‘In a relatively short time, the Internet has now become an integral part of the marketing mix in building such brands.’
    • ‘The smart toy players will look for ways to integrate technology into their overall marketing mix and let consumers dictate ways in which it can work to their benefit.’
    • ‘In addition to traditional advertising and promotion, the promotion component of the marketing mix also includes public relations and personal selling.’
    • ‘Each element of the marketing mix - product, price, promotion, and distribution - must aim for this.’