One of the mysteries of the English language finally explained.
An activity designed to promote a product or service.‘obviously the book is a marketing exercise but it's a fun read’‘I see this entirely as a cynical marketing exercise’
- ‘Despite the tighter economic situation, the government plans to use the tournament as a marketing exercise for the country.’
- ‘Renaming it is merely a marketing exercise in support of further consumer capitalism.’
- ‘But then the business of government is mostly a marketing exercise these days, so none of this should surprise.’
- ‘This data is directly tied into the performance metrics of our marketing exercises, and the feedback contributes to marketing program planning.’
- ‘Drivers just want to race, they don't see Formula One as a marketing exercise or product development.’
- ‘From the off it's clear the "premium" label isn't just a marketing exercise.’
- ‘Finally, liveries can be a great marketing exercise for an airline.’
- ‘The move has been widely interpreted as a marketing exercise aimed at helping the Premier shed her reputation for being remote and unfriendly.’
- ‘But consumer group Choice says the campaign is a cleverly disguised marketing exercise and is aimed at data mining consumers.’
- ‘Teaching unions and campaigners have warned that schools would need to ensure companies did not treat lessons as potential marketing exercises.’
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