Definition of mailshot in English:



  • 1A dispatch of mail, especially promotional material, to a large number of people.

    ‘retail multiples use targeted mailshots to support new branches’
    • ‘How many times have you found your mailshots have missed the mark - or are addressed to the wrong decision maker?’
    • ‘The Scottish Daily Mail recently launched a massive mailshot with seven weeks' worth of vouchers offering the paper at 1p.’
    • ‘Kingston Council is to carry out a mailshot of residents in the borough to find out more about the employment needs and aspirations of people with physical disabilities.’
    • ‘There are endless possibilities with mailshots and a well targeted mailshot is an increasingly effective way of generating business.’
    • ‘In breathless prose, delivered down the telephone or by mailshot, we are informed that this is our lucky day.’
    • ‘We will run mailshots for you monthly or every other month to your clients and new prospects, freeing up your time to concentrate on your business.’
    • ‘Most importantly, you probably won't have a good way of targeting the mailshot, that is, making sure that only those interested in the topic covered by the mailshot, actually get that information.’
    • ‘The Office of Fair Trading has warned consumers to be on the lookout for personal loan mailshots which break the law by advertising misleading interest rates.’
    • ‘When we heard he was retiring we did a mailshot of our own around Harry's round and everyone thought it would be nice to give him a big thank you.’
    • ‘A successful mailshot requires both time and effort at the planning stage.’
    • ‘The 500 or so firms that replied to the mailshot thought they were registering for a free service.’
    • ‘University candidates must lobby their electoral college by means of a mailshot to their tens of thousands of voters.’
    • ‘Consumers were bombarded with mailshots offering new credit card deals, advertisements for credit and promotions to encourage young people to run up overdrafts and take out loans and mortgages.’
    • ‘A Whitbread spokesman said the error was due to an outside agency using an old list of contacts for a nationwide mailshot.’
    • ‘The main aim of a mailshot, just like any other advertising scheme, is to raise awareness and interest of the product/service that is being sold.’
    • ‘When you introduce a new product or service, send a press release to all relevant media publications and a newsletter or mailshot to clients or customers.’
    • ‘The bogus mailshots look official in appearance and focus on data protection and warn of criminal offences if companies do not register with them.’
    • ‘On top of this, consumers are bombarded by television and newspaper adverts, as well as mailshots dropping through their letterboxes daily, enticing them to take out credit.’
    • ‘Up to 140,000 homes in Belgium and a further 140,000 in Holland have been targeted by mailshots extolling the beauties of York as a tourist destination.’
    • ‘Businesses have been warned about firms claiming to regulate health and safety legislation for cash after a number of companies in the district were targeted through a mailshot.’
    post, letters, packages, parcels, correspondence, communications, airmail
    View synonyms
    1. 1.1 An item sent in a mailshot.
      ‘I have just received a mailshot from another firm’
      • ‘You could have leaflets printed which you distribute or send out as part of a mail shot.’
      • ‘A toddler from Essex nearly choked after swallowing a lozenge included in a mailshot.’
      • ‘Trading standards bosses say the letter is part of a mailshot sent to homeowners by a company claiming to be the UK's leading agent introducing property owners to telecom companies.’
      • ‘Using a sales letter as part of a mail shot is a cost effective approach for creating sales.’


[with object]British
  • Send promotional material to (a large number of people)

    ‘you mailshot your prospect list with an offer’
    • ‘To set the ball rolling, a good 100 leading film schools, media colleges and private training institutes were mailshotted to submit entries.’
    • ‘Although all tenants had been mailshotted originally, some came to meetings and said they had not received a questionnaire.’
    • ‘The trial scheme in Lincolnshire found that of the 100 pubs mailshotted for possible assistance, none responded.’
    • ‘However, to explain the usefulness of being able to select two products - perhaps you released your new software product a month ago and had already mailshotted your existing customers.’
    • ‘I was mailshotted by a network operator advertising their Star Wars: Revenge of the Sith themed mobile phone.’
    • ‘I need to store the details of a database of clients mailshotted within a selected products files.’
    • ‘Charles knows how most new players find out we've mailshotted all of our poker members, which is about the casino and also ensures new players are not over 3,500 people.’
    • ‘‘Can I say a big ‘thank you’ for the flyers… they are a roaring success, and are currently being mailshotted to clients and on display in enterprise and community centres.’
    • ‘He added: ‘We have no idea whether it has been mailshot en masse to North Yorkshire.’’
    • ‘We updated their existing website, created a new mini-site for the new product and developed advertising, fact-sheets and mailshotting material to support their marketing efforts.’
    • ‘You would expect people they were mailshotting to live locally and be aware of the church so they could easily check if it was a scam by just ringing the vicar.’
    • ‘Now, in the USA, people looking for work are mailshotting potential employers with two hundred hand-written resumes.’
    • ‘I've been burnt by an agency mailshotting my resume to every company in the city.’
    • ‘This information will be used for our promotion including email marketing, postal mailshotting and order processing where applicable.’
    • ‘I paid $14.99 for a year and I'm not sure if that was from one of those pull-out cards inside the magazine or maybe they mailshotted me and offered me that price.’
    • ‘The Pru is mailshotting women over 50 and men over 55 advising them to contract back into the second state pension.’
    • ‘Entries are personal or system wide and, for mailshotting applications, can be linked into distribution lists to allow the same fax to be sent to multiple destinations in a single operation.’
    • ‘If you're an estate agent, you shouldn't be mailshotting a list of properties ‘to let’, to people who are looking to buy.’
    • ‘We explained that we had hired a suite for the duration of that weekend and that we had already mailshotted a large number of people as well as placing adverts in the HiFi press.’
    • ‘I used to find most agencies pushy and unprofessional in their outlook, willing to make the candidate feel desperate by mailshotting potential clients with information.’