One of the mysteries of the English language finally explained.
An identity card issued by a retailer to its customers as part of a consumer incentive scheme, whereby credits are accumulated for future discounts every time a transaction is recorded.
- ‘Running a loyalty card program is big business, and often incurs heavy administrative costs.’
- ‘Consider the detailed information that every loyalty card user volunteers to the store.’
- ‘If you have a supermarket loyalty card, you can stop using it.’
- ‘Finally, why not use a cashback credit card with your loyalty card to earn up to 2% more on top?’
- ‘I know more information is held on an individual than ever before, whether it is on a supermarket loyalty card or on a mailing list, but combine all the information together on one card and it's frightening what somebody could do with it.’
- ‘A British cosmetic surgery clinic is offering loyalty card discounts to repeat customers.’
- ‘Combine your cashback card with a supermarket loyalty card to earn even greater rewards.’
- ‘And it's not just the popular loyalty card scheme that lures them.’
- ‘The prices have gone up in line with the budget approach to protect front line services, but the loyalty card offers an even better discount than before.’
- ‘Your supermarket loyalty card - it just sits there in your purse or wallet, silently recording everything you buy, occasionally rewarding you with just enough points and prizes to keep you taking it to the shops.’
- ‘He's already tried the loyalty card with foundation hospitals, but it isn't working any more.’
- ‘I am not concerned that my loyalty card enables credit card companies and supermarkets to analyse my buying habits.’
- ‘Then when they ask me ‘Do you have a loyalty card?’’
- ‘He failed this year but had enough points on his loyalty card to survive.’
- ‘Are credit cards and loyalty cards useful financial tools or are they just an invitation to a financial nightmare?’
- ‘In a sense therefore, in using a loyalty card a shopper exchanges their privacy for a discount on their shopping.’
- ‘Every time you use a supermarket loyalty card, or switch on cable TV or access your favourite website, someone somewhere is monitoring you.’
- ‘It will launch its Advantage loyalty card in stores tomorrow and aims to get 250,000 customers signed up by Christmas.’
- ‘But what makes customer loyalty cards an effective tool in the campaign to inspire true loyalty?’
- ‘Thousands of supermarkets across the country have been offering loyalty cards to their customers for years.’
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