Definition of logotype in English:



  • 1A single piece of type that prints a word, a group of separate letters, or a logo.

    1. 1.1 A logo.
      • ‘She had already been revamped several times since her birth as a logotype in 1914.’
      • ‘The picture appears to be meant as a sort of logotype to identify the kind of information included in the oval, although usually the value added by the picture is minimal at best.’
      • ‘Gurus like Wally Olins preached the value of making your strategy visible through symbols, logotypes, colors and typefaces.’
      • ‘Instead of a conventional graphic logotype, the emblem is simply the legend ‘Fair Trade ‘hand-lettered and underlined.’’
      • ‘An embossed logotype of the manufacturer is glued to each module.’
      emblem, trademark
      View synonyms


Early 19th century: from Greek logos ‘word’ + type.