Definition of logo in English:


Pronunciation: /ˈlɒɡəʊ//ˈləʊɡəʊ/


  • A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

    ‘the Olympic logo was emblazoned across the tracksuits’
    • ‘Many pails had a manufacturer's name or logo embossed across the bottom.’
    • ‘The logo appears as part of a special series of features commemorating this milestone.’
    • ‘On the wall behind him is a large painted mirror bearing his corporate logo.’
    • ‘His firm often works with the developers of its buildings to design logos and signage.’
    • ‘In fact, the mural will hang across the street and will feature sponsor logos, but not their slogans.’
    • ‘The school logo was designed by one of the students.’
    • ‘Traditionally, viral ads were snappy, entertaining clips that carried a brand logo or web address.’
    • ‘For proof, according to a Canadian Press story, he has the team's logo tattooed on his chest.’
    • ‘The full USA Basketball logo appears on both the jersey and the short.’
    • ‘Generally, we only have to set limits on the size of logos that promote various products.’
    • ‘The founders of the red tractor logo acknowledge that there is still much to be done to raise consumer recognition.’
    • ‘Bowlers involved will wear sponsor logos on their shirt backs and right sleeves.’
    • ‘The Volunteer Action Centre's most recent project was designing a new company logo.’
    • ‘Instead of having T-shirts, they had their logos emblazoned on snuff boxes.’
    • ‘Is he using proprietary logos without permission, and operating without the necessary business permits?’
    • ‘The team's logo appears on signs hanging from just about every fixed object in the city of Sendai.’
    • ‘There are five different types of pin badges and all have the wheelchair logo embossed upon each one.’
    • ‘Graphic design technology has brought in a new dimension towards designing the company business logo.’
    • ‘The bug, of course, is that little translucent network logo in the corner.’
    • ‘In exchange for financial support, each plastic shelter may be readily produced bearing a corporate logo.’
    emblem, trademark
    device, symbol, design, sign, mark, figure, stamp, monogram
    insignia, crest, seal, coat of arms, shield, badge, motif, hallmark, logotype, colophon
    View synonyms


1930s: abbreviation of logogram or logotype.