Definition of logo in English:


Pronunciation /ˈlɒɡəʊ//ˈləʊɡəʊ/


  • A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.:

    ‘the Olympic logo was emblazoned across the tracksuits’
    • ‘The full USA Basketball logo appears on both the jersey and the short.’
    • ‘The Volunteer Action Centre's most recent project was designing a new company logo.’
    • ‘The founders of the red tractor logo acknowledge that there is still much to be done to raise consumer recognition.’
    • ‘On the wall behind him is a large painted mirror bearing his corporate logo.’
    • ‘The team's logo appears on signs hanging from just about every fixed object in the city of Sendai.’
    • ‘His firm often works with the developers of its buildings to design logos and signage.’
    • ‘Bowlers involved will wear sponsor logos on their shirt backs and right sleeves.’
    • ‘The school logo was designed by one of the students.’
    • ‘Graphic design technology has brought in a new dimension towards designing the company business logo.’
    • ‘For proof, according to a Canadian Press story, he has the team's logo tattooed on his chest.’
    • ‘In fact, the mural will hang across the street and will feature sponsor logos, but not their slogans.’
    • ‘There are five different types of pin badges and all have the wheelchair logo embossed upon each one.’
    • ‘In exchange for financial support, each plastic shelter may be readily produced bearing a corporate logo.’
    • ‘Is he using proprietary logos without permission, and operating without the necessary business permits?’
    • ‘The bug, of course, is that little translucent network logo in the corner.’
    • ‘Generally, we only have to set limits on the size of logos that promote various products.’
    • ‘Instead of having T-shirts, they had their logos emblazoned on snuff boxes.’
    • ‘Traditionally, viral ads were snappy, entertaining clips that carried a brand logo or web address.’
    • ‘The logo appears as part of a special series of features commemorating this milestone.’
    • ‘Many pails had a manufacturer's name or logo embossed across the bottom.’
    emblem, trademark
    device, symbol, design, sign, mark, figure, stamp, monogram
    insignia, crest, seal, coat of arms, shield, badge, motif, hallmark, logotype, colophon
    View synonyms


1930s: abbreviation of logogram or logotype.