One of the mysteries of the English language finally explained.
Allow oneself to be publicly associated with.‘he lent his name and prestige to the project’
sponsor, finance, put up the money for, fund, subsidize, underwrite, promote, lend one's name to, be a patron of, act as guarantor of, supportView synonyms
- ‘Footballer and style icon David Beckham was not only conveniently seen buying some for his wife Victoria last Christmas but also lent his name to its children's range of clothing.’
- ‘Polgar, a Hungarian native who lent her name to the center, will evaluate Georgia's strategies and techniques, DeLeon said.’
- ‘While I may not want a war in my name, there are quite a few other causes I don't want to lend my name to either.’
- ‘In the ensuing outcry, Chomsky lent his name to a letter praising Johnstone's ‘outstanding work’.’
- ‘He traveled often and far, lectured, taught, lent his name to social causes and to institutions.’
- ‘His brother, James, accepted Clarks had bought the rights to the name but said he was ‘delighted’ to lend his name to the campaign.’
- ‘I'm surprised you're lending your name to such a cruel suppression of dissent, Stephen.’
- ‘The AC Milan footballer has lent his name to Riordan's apartment and villa complex, which will be known as Costa de Cabanas.’
- ‘So convinced is Sadie Frost of Joshi's philosophy that she has lent her name to his Feel Great range.’
- ‘After filmmaker Gus Van Sant also lent his name to the project, it was selected for the 2004 Sundance Film Festival, where the word spread.’
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