Main definitions of launch in English

: launch1launch2

launch1

verb

[WITH OBJECT]
  • 1Set (a boat) in motion by pushing it or allowing it to roll into the water:

    ‘the town's lifeboat was launched to rescue the fishermen’
    • ‘They are expected to have the capacity to launch speed vessels and allow helicopters to operate from their decks.’
    • ‘The borough council wants to build the slipway on the Hangings to allow the fire and rescue service to launch its boat into the Avon as near as possible to the junction with the Severn.’
    • ‘If you're looking for a place to launch your boat, I know just the place.’
    • ‘Everyone scattered as some fetched the remains of the food from the kitchen and others launched the boats into the water quickly in readiness.’
    • ‘Strong northerly winds caused a half-metre drop from expected water levels, which meant it was not safe to launch the vessel, experts said.’
    • ‘They launched the inshore boat and hovercraft to rescue the un-named man with scores of day-trippers, enjoying the sun and seaside, looking on.’
    • ‘The speed and the angle of sinking made it extremely difficult to launch the life boats and the first one that did get into the water spilled its occupants into the sea.’
    • ‘Could it be that there are no places to launch boats into our river?’
    • ‘Fire and rescue services were alerted and an inflatable boat was launched.’
    • ‘Colleagues who saw the incident from the shore launched a rescue boat and pulled Miss Brown on board.’
    • ‘Scouts on watch spotted the diver and kept visual contact while other scouts and adult leaders launched a small boat to rescue the diver.’
    • ‘I would like to know then if I would be allowed to launch my boat in the harbour and leave my car there for safe keeping as I had to buy my licence for my boat at Portnet.’
    • ‘At first light on Saturday, three boats were launched, searching the river from the bridge as far away as Levitstown, four miles downstream.’
    • ‘The ferry stopped, launched a boat and picked them up - they had paddled 14 miles across the Channel - at 7am.’
    • ‘Both Whitby's lifeboats had to be launched to rescue five canoeists who put out to sea in a force nine gale on Saturday.’
    • ‘On Thursday we arrived and were told we couldn't launch boats for a rescue because the local governments were saying the military was taking over.’
    • ‘It means there are now only limited places along the coastline to launch boats, windsurfers or water bikes.’
    • ‘The boats are launched from a slipway into the island's precarious harbour, steered through lulls in the surf and out to passing ships to trade or to load freight.’
    • ‘He said the group had no immediate plans to launch another boat toward the disputed waters.’
    • ‘Road ends do not have boat ramps, nor is there sufficient water to launch a boat from a trailer at most road ends.’
    set afloat, float
    View synonyms
    1. 1.1 Set (a newly built ship or boat) afloat for the first time with an official ceremony:
      ‘the ship was launched in 1843 by Prince Albert’
      • ‘Two European-owned companies plan to launch new ships this year as well.’
      • ‘The Minister for the Marine will visit the club early next month to officially launch the boat.’
      • ‘Fincantieri were awarded the contract for the Etna in July 1995, and the ship was launched in July 1997.’
      • ‘The celebrity and fundraiser took time out to officially launch a new boat for disabled people at the Sailing Club at the weekend.’
      • ‘He joked: ‘George launched a ship in Belfast and it was three miles out at sea before he let go of the bottle.’’
      • ‘The other vessel involved was the newly launched steamship Chanticleer, which had been undertaking sea trials at the measured mile at Skelmorlie.’
      • ‘The Queen Mother had a long association with the HMS Ark Royal, having launched the ship in 1981 as well as the previous ship of the same name in 1950.’
      • ‘This ship was launched in 1937, saw considerable action in the Mediterranean, and was also ultimately responsible for the sinking of the Bismarck.’
      • ‘The new purpose-built vessel was officially launched on Monday week last to serve the Rotterdam to Waterford route.’
      • ‘The new purpose built vessel was officially launched to serve the Zeebrugge - Waterford route.’
      • ‘The ship was launched in 1843 and was the first screw driven iron ship to cross the Atlantic.’
      • ‘It was officially launched at a ceremony at Skipton Castle on Tuesday.’
      • ‘Where the banks of the Clyde once teemed with forests of shipbuilding cranes, launching huge vessels into the river every week, only ghosts remain of this once world-beating industry.’
      • ‘‘We installed this just before Christmas and the ship will be launched in April,’ he said.’
      • ‘It was a gift from a visiting Greek shipping tycoon who had just launched a new ship called Inca.’
    2. 1.2 Send (a missile, satellite, or spacecraft) on its course:
      ‘they launched two Scud missiles’
      • ‘The space race reaches new lands when the Russian Space Agency launches Nigeria's first satellite.’
      • ‘The missile can also be launched immediately without tracking when an unexpected target appears.’
      • ‘The missile can be launched from a mobile launcher and takes about eleven minutes to reach its target.’
      • ‘Two months later, although not missile related but even more explosive, the Soviets launched the Sputnik I satellite.’
      • ‘In the course of the Desert Storm war he launched missiles against Saudi Arabia and Israel.’
      • ‘A space launch vehicle to launch satellites is different than a ballistic missile.’
      • ‘As aircraft weapons came along, they were supposed to fire them, release bombs and later launch missiles.’
      • ‘A traditional chemical rocket would launch the spacecraft out of Earth orbit.’
      • ‘Like rockets, a missile can be launched from a single tube or from multiple tubes.’
      • ‘Does each decoy need to be launched separately, or can warheads and decoys all be launched on a single missile?’
      • ‘Even before a single missile has been launched there has been significant collateral damage, all of it on our own side.’
      • ‘They have six weapons tubes, used for launching both torpedoes and missiles, and can dive to depths greater than 300 metres.’
      • ‘The radar's job is to figure out which is the real warhead, so that missile interceptors can be launched to try to stop them.’
      • ‘They plan to launch the satellites on decommissioned Russian missiles.’
      • ‘Cruise missiles were launched at the wrong targets.’
      • ‘A space war, in which each nation launches its own missile destroying satellites, could be thwarted by a bucket of gravel, according to a report submitted to the United Nations.’
      • ‘Of course, the U.S. will remain opposed to India launching satellites that have American parts.’
      • ‘In 1957, the USSR launched the Sputnik, the first artificial earth satellite.’
      • ‘Look, if we saw a nuclear weapon on a missile about to be launched at us, I don't think anybody would disagree, we would have the right to destroy it.’
      • ‘That approach would require much more than sending bombers and launching missiles against terrorists already discovered and recorded.’
      send into orbit, put into orbit
      View synonyms
    3. 1.3[with object and adverbial of direction] Hurl (something) forcefully:
      ‘a chair was launched at him’
      • ‘Then he takes one giant stride down the pitch and launches the final ball of the over for six over mid-on.’
      • ‘In an instant, both guns were firing away, launching a volley of shells at the remaining enemy Genos.’
      • ‘But Pujols kept his head down, fully extended his arms and went with the pitch, launching it over the center field wall.’
      throw, hurl, fling, pitch, lob, toss, cast, let fly, propel, project
      View synonyms
    4. 1.4launch oneself[with adverbial of direction] Make a sudden energetic movement:
      ‘I launched myself out of bed’
      • ‘Finally, as half-time approached, Glass almost broke the deadlock with a 25-yard shot that had Marshall launching himself across the goal to save.’
      • ‘He lifted his legs above his torso and pushed swiftly away, launching himself onto his feet.’
      • ‘Sudden anger boiled up from her and she launched herself at the man.’
      • ‘In a sudden blur of movement she launched herself across the office in my direction.’
      • ‘She launched herself at him, pushing a surprised Adam back into the snow and landing on top of him.’
      • ‘His opponent, a year or two older but still barely a teenager, winces and, fighting back tears of humiliation, launches himself in a flurry of wheeling punches.’
      • ‘She had turned from the mirror, eyes glistening with tears, and launched herself into his arms.’
      • ‘I declare this a lifetime top-ten paddle even before a sea lion launches itself onto a rock and poses, head straight up.’
      • ‘Caitlin launched herself at him - a sudden spinning kick knocking him backwards.’
      • ‘The woman pushed Bill aside, her movements a blur as she launched herself at the dark figure.’
      • ‘Then I switch hands again, pull back ever so briefly and then launch myself forwards, pushing him back into the floor as we swap positions.’
      • ‘I launched myself at him, pushing him against the wall and pinning him there with my fists against his chest.’
      • ‘Their coats streamed back in a sudden breeze launching itself through the prison.’
      • ‘As I opened the door, Meg the sheepdog puppy rushed in past me, and launched herself at him with maximum possible excitement at finding him.’
      • ‘Though just under five feet tall and about five and a half stones in weight, she had no second thoughts about launching herself at the considerably heftier intruder.’
      • ‘It is at the roadside vendor's that they energetically launch themselves into some tough wrangling.’
    5. 1.5 Utter (criticism or a threat) vehemently:
      ‘he launched a biting attack on BBC chiefs’
      • ‘He launched an immediate counter attack by accusing his leader of over reacting.’
      • ‘Wyatt also wants to introduce a specific offence for launching denial of service attacks, removing a potential grey area in existing laws.’
      • ‘Ahead of the inauguration, the state media launched new attacks against him in a bid to influence his speech.’
      • ‘The answer included the launching of various legal challenges and the creation of an anglophone lobby group.’
      • ‘With the Chinese New Year approaching, migrant workers across China are launching protests to demand the payment of outstanding wages.’
      • ‘He is always trying to sound reasonable even when he is making outrageous demands and launching threats.’
      • ‘They launch Denial of Service attacks against websites (including ours) on a daily basis.’
      • ‘The scenario is plausible as a way of launching denial of service attacks preventing the internal operations of a firm.’
      • ‘He launched a frenzied personal attack on the economist, criticising everything from his economics to his politics.’
      • ‘He went on to launch a characteristically scathing attack on the newspaper, and on the eyewitness testimonies of the night in question.’
  • 2Start or set in motion (an activity or enterprise):

    ‘the government is to launch a £1.25 million publicity campaign’
    • ‘The Yorkshire Project was launched in 1999 with the aim of re-establishing a wild population of the birds in northern England.’
    • ‘Nor could he use it as collateral to raise a loan to develop it, or to launch an alternative enterprise.’
    • ‘But at the same time he added that he could not succumb to anybody's criticism when it comes to launching developmental activities with his own funds.’
    • ‘The director said the institute has launched a pioneer project to support the organic farming of crops, fruits, vegetables, and herbs.’
    • ‘So I knocked off an incredibly quick webpage launching the Campaign For Better Namesakes.’
    • ‘Anti-abortion activists launched a petition campaign on January 22 in a bid to overturn the veto.’
    • ‘A left challenge to New Labour was launched at a vibrant convention of the left in the Brent East constituency last week.’
    • ‘He said Martin wanted to launch campaigns to ‘bring some common sense and decency’ into the British legal system.’
    • ‘The Commonwealth Youth Program has agreed to make available a sum of £20,000 to launch a Youth Enterprise Development Fund.’
    • ‘Earlier this year, the Minster authorities launched the Development Campaign.’
    • ‘Unicef, Plan and other organisations launched a campaign last June to create awareness of the importance of birth registration.’
    • ‘He's begun by launching an emotive advertising campaign.’
    • ‘Within hours of its passage, media reform activists were talking about launching a campaign to have other cities do the same.’
    • ‘This week I launched the Making Good Decisions programme for councillors and commissioners.’
    • ‘After the poll tax was defeated in 1991 Scottish Militant Labour was launched as an open political party.’
    • ‘The Buy a Brick Campaign was launched to coincide with the start of building work on the hospice site, and was a simple and practical way for supporters to contribute to the appeal.’
    • ‘She and her colleagues launched the project a few days ago and it's really taken off.’
    • ‘But what about a person who opts out of his area of learning to launch an enterprise suited to his taste?’
    • ‘Tenants and local community activists also held a public meeting on the Thursday night to launch the Campaign For A No Vote.’
    • ‘Congratulations are due to the Scottish business leaders who had the vision and enterprise to launch this project.’
    set in motion, get going, get under way, start, begin, embark on, usher in, initiate, put in place, instigate, institute, inaugurate, set up, bring out, organize, introduce, open
    introduce, organize, start, begin, embark on, usher in, initiate, put in place, instigate, institute, inaugurate, set up, bring out, open, get under way, set in motion, get going
    View synonyms
    1. 2.1 Introduce (a new product or publication) to the public for the first time:
      ‘two new Ford models are to be launched in the US next year’
      • ‘The firm launched its product at the end of last year, and already has dozens of customers.’
      • ‘How a product is launched is an important issue.’
      • ‘The firm, which makes home security storage systems, is launching a new product at this year's Chelsea Flower Show.’
      • ‘New products will also be launched at these exhibitions.’
      • ‘Some companies have also launched new products at the fair, the Chief Executive of Innovative Trade Fairs pointed out.’
      • ‘The publication was launched with members of the Green Party at London's City Hall this week.’
      • ‘A few exhibitors chose to launch their new products at the show.’
      • ‘We acknowledge that we have chosen an unfortunate time to launch this new product.’
      • ‘Today, the association was launching a publication called Reinventing the Town Hall, which includes the results of the competitions at the four authorities and the startling findings.’
      • ‘As it happens I will be launching a new product soon that includes some of these elements.’
      • ‘Point two, should a company have to consult all minority, victim support and disability groups to make sure that are not about to cause offence to anyone before launching a product?’
      • ‘Steve is now looking forward to launching his product in Croydon after its success in Brighton.’
      • ‘One of the largest companies in the world will be launching a new product in Zambia tomorrow.’
      • ‘We do limited press, depending on when we are launching a new product.’

noun

  • 1An act or instance of launching something:

    ‘the launch of a new campaign against drinking and driving’
    • ‘The airline on Tuesday also announced the launch of a three-times-a-week flight on the Amsterdam-Hyderabad sector from the same day.’
    • ‘It is the driver who controls the launch, flight and decent by adjusting the speed and direction of the jeep.’
    • ‘The exercises saw successful missile launches, artillery firing and torpedo runs.’
    • ‘The next big step in our effort to conquer space was the launch of the space shuttle in 1981.’
    • ‘All the hard work of the previous day is now paying off as they make clean launches with straight flights and stand up landings.’
    • ‘They want to mandate at least three useful views of any space shuttle launch.’
    • ‘The formal launch of the campaign on October 5 showed the determination of all candidates to reach every possible voter.’
    • ‘An existing satellite system designed to detect and track ballistic missile launches is currently being upgraded.’
    • ‘The technicians were putting in place the final details relating to Monday's scheduled rocket launch.’
    • ‘The following day saw the launch of flights to Nakhon Ratchasima, priced from a mere 450 baht.’
    • ‘Today's launch comes less than two weeks after the company announced plans to axe 3000 jobs.’
    • ‘This followed the launch of these flights in March.’
    • ‘Have great flights and safe launches and landings!’
    • ‘We could have sworn that the downloading of music took off with the launch of Napster.’
    • ‘A total of 20 flight demonstration launches were conducted from a ground platform.’
    • ‘The company had pushed its launch date from March to the end of June.’
    • ‘In their view, one year's delay in launch, for instance, would not damage the business opportunity irreparably.’
    • ‘Since its launch at the beginning of last year, the column has never fallen off the top three ‘most read’ pages of the paper.’
    • ‘The new magazine will come out with 50,000 copies together with the launch of the new instant messaging service.’
    • ‘The launch of flights between Singapore and Jakarta, which has been stalled since May amid air traffic wrangles, is now scheduled for the end of this month.’
    1. 1.1 An occasion at which a new product or publication is introduced to the public:
      ‘a book launch’
      • ‘The book launch and lecture are happening on November 25 at 8pm.’
      • ‘The boat is available for receptions, gala dinners, product launches and business breakfasts.’
      • ‘Tim was happy to sign copies of his book for those who attended his book launch.’
      • ‘I'm about to head off to a launch party for an Oxford play.’
      • ‘The launch of this new publication will take place at the conference room of the NIC building on the Waterfront, at 7 pm this evening.’
      • ‘During the day, the venue will be used for product launches and wedding receptions.’
      • ‘The award includes publication and launch of his book at next year's Writers' Week in Listowel.’
      • ‘The on-site events team will ensure that conferences, meetings, product launches and exhibitions run smoothly.’
      • ‘More often than not, one of the keys to a successful product launch is surprise and first mover advantage.’
      • ‘Officials from businesses, local hospital trusts and academia attended yesterday's launch.’
      • ‘His wife Ann attended yesterday's launch with her two sons and daughter.’
      • ‘It makes 1m a year from renting out the galleries for conferences, drinks parties, dinners and product launches.’
      • ‘Running until Sunday, the festival has a diverse programme of events including lectures, book launches, workshops, debates, symposia, film and art.’
      • ‘It will be open to the public and is also available for corporate entertainment and product launches.’
      • ‘How do you get that many journalists to take time out and attend your product launch?’
      • ‘Another effective strategy of communications is inviting not only the dealers but also customers to special events and new product launches.’
      • ‘The versatile space makes it an excellent choice of venue for conferences, meetings, product launches, functions and events.’
      • ‘It comes through compèring public functions, product launches, dealer meets and by anchoring programmes in television channels.’
      • ‘The occasion also marked the official launch of a new book on Admiral Brown.’
      • ‘Product launch and program management is becoming an increasingly critical element of supplier competitiveness.’

Phrasal Verbs

  • launch into

    • Begin (something) energetically and enthusiastically:

      ‘he launched into a two-hour sales pitch’
      • ‘As you follow it along the street you begin to hear the cheeps and trills of other birds launching into a discordant chorus.’
      • ‘As soon as a visitor countered them, the actors responded by launching into (what was supposed to be) an intellectual discussion on art.’
      • ‘As I did, Simon began to stir from his long sleep, bouncing back in time for us to launch into our next attempt to save his life.’
      • ‘I mean, I'm thinking maybe people shouldn't be taking risks, launching into risky strategies with their own family home?’
      • ‘‘Bonjour Madame,’ she says, launching into an incomprehensible monologue.’
      • ‘The title song begins with a conch blaring and the bass drum launching into its rhythm.’
      • ‘Bobby tries to bargain with the audience, and attempts to launch into another song.’
      • ‘The other two, one of whom is startlingly pretty, launch into an genial explanation of why I should give them some money.’
      • ‘I began the session by launching into a familiar tirade regarding a series of patterns that I just can't seem to break out of.’
      • ‘There's no point to my launching into a spiel about fees, hours of availability, et cetera, if the caller already knows all that.’
      start, burst into, break into, begin, embark on, get going on
      View synonyms
  • launch out

    • Make a start on a new and challenging enterprise:

      ‘she wasn't brave enough to launch out by herself’
      • ‘The Irish wine market is entering a mature phase with a broad, confident consumer base now launching out on its own to explore and engage with smaller and more specialist wines.’
      • ‘Even now the working class is far from responding to the betrayal it has suffered at the hands of Labour by launching out on a new and genuinely socialist path.’
      • ‘He is a frequent, well read and provocative poster at this and other blogs, and has now launched out in his own right and started a solo blog.’
      • ‘Likewise, seamen in the life of faith, let us launch out into the deep, and find that all things are possible with God, and all things are possible unto him that believeth.’
      • ‘We watched the news for hours, looking in vain for the kind of information that would let two people like us decide whether to launch out on a personal mission to evacuate people.’
      • ‘I thought it might have been some banker, you know, coming to settle my affairs of state before I get launched out of this Sphere.’
      • ‘The company learnt this lesson and used it as a leverage when they launched out on their own.’
      • ‘Almost from the moment we launched out, we were addressing huge crowds in the sugar belt and elsewhere.’
      • ‘I wouldn't want to discourage them but I would urge caution and a bit of sensible risk assessment before launching out.’
      • ‘On Sunday the group had launched out on a publicity campaign in the surrounding communities.’
      start, burst into, break into, begin, embark on, get going on
      View synonyms

Origin

Middle English (in the sense ‘hurl a missile, discharge with force’): from Anglo-Norman French launcher, variant of Old French lancier (see lance).

Pronunciation:

launch

/lɔːn(t)ʃ/

Main definitions of launch in English

: launch1launch2

launch2

noun

  • 1A large motor boat used for short trips:

    ‘she cruised the waterways on a luxury motor launch’
    ‘a police launch halted a small boat’
    • ‘They come in with motor launches at the dead of night.’
    • ‘The launch would do the trips in quite heavy seas and cancellations for bad weather were rare.’
    • ‘He returned the salute as the warship gathered speed, picked up her guard of Police escort launches and headed for the open sea.’
    • ‘The company has a fleet of 15-feet motor boats for hire, plus electric launches and a day-hire sailing boat.’
    • ‘I decided to man the launch and left my shipmate to finish the starboard tire-without supervision.’
    • ‘Motor-driven launches, powerboats, pedal boats and rowboats are in great demand in the tourist spots of Veli-Akkulam.’
    • ‘Ahead of the convoys were processions of mine sweepers, Coast Guard cutters, buoy-layers and motor launches.’
    • ‘Managing to escape detection, they went aboard a Thai police motor launch.’
    • ‘The Corps also purchased a motor launch and put her to work for the Fort Peck District.’
    • ‘Ten minutes ago two attack helicopters peeled off overhead, circling London in tight formation and I could see police launches on the Thames.’
    • ‘When the council last advertised it said suitable candidates must have between ten and 15 rowing boats, a motor launch, a river boom and be suitable qualified in life saving.’
    • ‘On May 22 I joined a small group from the American Museum of Natural History in a motor launch at Niantic, Connecticut.’
    • ‘The launches moved to intercept but were no match for the smaller craft, which was loaded with explosives.’
    • ‘They were joined by high-speed launches from the Thames police marine support unit.’
    • ‘You can tie up your own tender at the dinghy docks or go ashore in one of the harbor launches.’
    • ‘During this time, they have launched hundreds of boats ranging from 20-foot steam launches to 40-foot schooners.’
    • ‘They are used by wealthy individuals who have a fleet of expensive cars to protect them from bad weather and other damage, and also by a string of car manufacturers for motor launches.’
    • ‘Part of the group rode in two support motor launches.’
    • ‘She spent more than five hours in the cold waters of Gare Loch, concealing herself from police launches and searchlights and penetrating the floating barrier surrounding the berth.’
    • ‘Your launch trip gives you a thirty minute visit.’
    1. 1.1historical The largest boat carried on an armed sailing ship.

Origin

Late 17th century: from Spanish lancha pinnace, perhaps from Malay lancharan, from lanchar swift, nimble.

Pronunciation:

launch

/lɔːn(t)ʃ/