One of the mysteries of the English language finally explained.
(in the UK) an official kite-shaped mark on goods approved by the British Standards Institution.
- ‘Pembrokeshire County Council's sign factory has become the first business of its kind in the UK to be awarded the Kitemark.’
- ‘Motor cycles found to be fitted with exhaust systems that do not carry a legal BSI Kitemark are subject to prosecution.’
- ‘Always look for condoms with the BSI Kitemark or European CE mark.’
- ‘Several products, described as the 21st century alternatives to sand bags, have been given Kitemarks by the British Standards Institution.’
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