Definition of it's the thought that counts in English:

it's the thought that counts

phrase

informal
  • Used to indicate that it is the kindness behind an act that matters, however imperfect or insignificant the act may be.

    ‘when people give you things that you don't want, you must remember that it's the thought that counts’
    • ‘I got a whole bunch of stuff and some nice books and stuff that I probably won't get a chance to read, but it's the thought that counts.’
    • ‘A very nice lady who shared my outrage promised to buy me a drink - an easy promise to make on an anonymous message board, but it's the thought that counts.’
    • ‘Of course, no one has much time for pleasure reading right now, but it's the thought that counts, I think.’
    • ‘I think I might have sent it too late to arrive by Christmas, but I suppose it's the thought that counts.’
    • ‘I probably should have made it a bit larger, but it's the thought that counts, right?’
    • ‘Remember, it's all about giving your time, and it's the thought that counts.’
    • ‘It does not matter what the price may be, it's the thought that counts.’
    • ‘We're taught that when it comes to buying presents for people, it's the thought that counts.’
    • ‘Almost every ingredient is farmed nowadays but it's the thought that counts.’
    • ‘It's just that I'm keenly aware that it's the thought that counts.’