Definition of infomercial in English:



North American
  • An advertising film which promotes a product in an informative and supposedly objective style.

    • ‘And not only should the conventions be covered, but they should be given free airtime to do their infomercials.’
    • ‘Both candidates do themselves a disservice by producing commercials that look and sound like bad infomercials.’
    • ‘Sanders also is in discussions to serve as a spokesperson for infomercials.’
    • ‘The company was involved in making infomercials and running Internet kiosks.’
    • ‘You've seen them advertised on infomercials and in magazines (not this one, of course).’
    • ‘The infomercial as a form of advertising has been long reserved for food preparation devices and exercise equipment.’
    • ‘I remembered seeing infomercials about the product, which possessed amazing cleaning powers.’
    • ‘You've seen the commercials, infomercials and magazine ads.’
    • ‘Another growing phenomenon on cable television is the so-called infomercial.’
    • ‘Most infomercials wallow in TV's worst attributes.’
    • ‘The below-the-line advertising campaign will feature a series of infomercials on local radio stations advising consumers of the launch.’
    • ‘Given that the public owns the air waves, why can't we viewers expect more from programming than thinly-veiled infomercials?’
    • ‘Telemarketers, telethons, Internet pitches and infomercials work the least with the majority of givers.’
    • ‘I felt as though I was watching an infomercial advertising soundbites and bumpersticker slogans.’
    • ‘Each spot resembles an infomercial, with a perky host and clap-happy studio audience.’
    • ‘These days, instead of snake oil salesmen hawking their wares from the back of a wagon, we have late-night cable television infomercials and Web-based promotions.’
    • ‘Americans may complain about excess junk mail, late-night infomercials and telemarketing calls, but one thing is for certain: they work.’
    • ‘This is especially true for items you see on infomercials.’
    • ‘Stories from people who have used a diet program or product, especially in commercials and infomercials, are just a way to sell more of the product.’
    • ‘This new book by innovation guru Doug Hall has the tone and production values of an infomercial.’


1980s: blend of information and commercial.