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1[mass noun] Extravagant or intensive publicity or promotion:‘his first album hit the stores amid a storm of hype’
publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposureboost, push, fanfare, build-upplug, plugging, razzmatazz, ballyhooView synonyms
- ‘It's regrettable that we've gotten into this market hype about institutions.’
- ‘From a marketing perspective fan sites and public discussion are a great source of free promotion and hype.’
- ‘The Greens specialise in hype hyperbole, to give it its full name, extravagant and exaggerated comments.’
- ‘Is this just typical overheated advance hype giving way to inevitably unmet expectations?’
- ‘They and their patrons reinvented the art of promotion and hype in part by attacking good taste and the stuffy elitism of the art world.’
- ‘In fact it seems that most of the visible promotional work and match day hype is left up to these passionate few.’
- ‘In the 21st century, hype functions as the storm before the calm, the entire experience in a sound bite or clever ad.’
- ‘In an age where publicists' hype tells us more than we want to know about mediocre writers, Coetzee rarely gives interviews.’
- ‘Of course, as with most advance marketing hype, he, or his contact more likely, neglected to mention an important fact.’
- ‘Yes, there was a whole lot of cross promotion and hype.’
- ‘There was great hype and great public interest in the games.’
- ‘When it comes to building hype, advertising also works wonders.’
- ‘He asks and answers appropriately in relation to market hype.’
- ‘Can it be distinguished from hype and special effects?’
- ‘At least the ad campaign-generated hype is valid with Shuggie!’
- ‘The films get shown right round the year in early morning shows at inexpensive auditoriums with no publicity or media hype attached.’
- ‘Thanks to Caleb for contacting Wrappamania and getting them a promotion with hype.’
- ‘The Super Bowl, too, is about ten minutes of significant action spread out over four hours of hype, puff, pose, and advertising.’
- ‘What is this media hype and publicity stunt for?’
- ‘We especially like to promote the small Indie developers who can't afford big hype publicity.’
- 1.1[count noun] A deception carried out for the sake of publicity:‘is his comeback a hype?’
- ‘In reality those claims are more marketing hype than fact.’
- ‘Sometimes we get carried away with a particular hype and there is not due consideration in the law.’
- ‘In fact, an English audience is in a much better position to see through publicity hype and cant.’
- ‘Technology was hype after all, promoted by the criminals of Enron and WorldCom.’
- ‘There is something amiss in the hype, deception, and implicit greed surrounding the issue.’
- ‘Like every other dotcom that was carried away by the hype, we got ahead of ourselves.’
- ‘His appeal is legendary and there is no need for hype or false publicity.’
- ‘An investigative report recently released by the National Labor Committee put the lie to Wal-Mart's marketing hype.’
Promote or publicize (a product or idea) intensively, often exaggerating its benefits:‘an industry quick to hype its products’‘they were hyping up a new anti-poverty idea’
publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, bang the drum for, beat the drum forplugView synonyms
- ‘You are hyping up the recent militant strike which was carried out by the militants.’
- ‘Nagel told us there was no point hyping a product that consumers can't yet buy.’
- ‘Kweli kept going for almost an hour after he'd finished his last song, dancing and hyping up the crowd while Chaps played on.’
- ‘However Ensor warns against hyping up the level of activity at this end of the market.’
- ‘Maybe I can use all the extra photos in a future article hyping up the release of the Enjoi video.’
- ‘Willes had his supporters, even in the newsroom, and his ideas were hyped as a way to save a dying industry.’
- ‘But I don't think that we are hyping up expectations at the moment, and I don't think we should start doing it.’
- ‘Swansea isn't an immediate candidate for a city break - not even among the British cities hyping up their cultural attractions.’
- ‘Some aren't convinced, seeing the media as hyping up the album because of her exotic past.’
- ‘If Seven are wise, they'll cut back on hyping up the series too much, because nothing will turn people off like over-promotion.’
- ‘They're really hyping up the whole free bit, but I'm quite sure the music industry is still getting paid from someone - and that someone is Penn State.’
- ‘So, it decided to use innovation to hype its product as well.’
- ‘Co-op ad programs with retailers will hype the hose-less product.’
- ‘You have broadcasters hyping up untested prospects with padded records or falling over themselves just to show the latest fad.’
- ‘Press releases and media stories hyping up viruses which are not in the wild should be ignored.’
- ‘Really this is a highly complex matter, but hyping up this year's results as an indication of some worrying trend is really no more than a media construct.’
- ‘In fact, some people in the publishing industry think it's a great idea, sponsors buying authors to hype their products, but why stop there?’
- ‘You were not startled to see a gigantic piece of toast used as a billboard hyping up a new show on The Discovery Channel.’
- ‘On the contrary, it accepts every claim made by the government as fact, while working to hype the warnings and promote popular panic and anxiety.’
- ‘What matters more is real marketing, marketing that involves making the right product, not hyping it.’
1920s (originally US in the sense ‘short-change, cheat’, or ‘person who cheats etc.’): of unknown origin.
1A hypodermic needle or injection.
- 1.1 A drug addict.
- ‘Heyman hypes Jones as being mad at Undertaker for lame advice and says that Morgan was his number one Smackdown draft pick.’
- 1.1 A drug addict.
Stimulate or excite (someone):‘I was hyped up because I wanted to do well’
1920s (originally US): abbreviation of hypodermic.
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