One of the mysteries of the English language finally explained.
Used in reference to emotional and intellectual support or commitment.‘a campaign to win the hearts and minds of America's college students’
- ‘America and the West clearly won the war here, and they won so many hearts and minds.’
- ‘In short, it has to include also an ideological struggle for winning the hearts and minds of Muslims.’
- ‘The first discards any pretence of attempting to win hearts and minds, and any shred of moral decency.’
- ‘Bombing crowds of young men applying for jobs is not an effective way to win hearts and minds.’
- ‘It is music that transcends the man and wins the audience's hearts and minds.’
- ‘American popular culture once again wins hearts and minds where the armed forces not always can.’
- ‘Although it is still not revelation enough to win over the hearts and minds of those jaded to reality TV or pop generally.’
- ‘If this is how the French think they can win hearts and minds in the war of ideas, they're making a big mistake.’
- ‘Because there is little effort made by the progressive left to try and win the hearts and minds of these idealistic young people.’
- ‘Their strategy was to win the hearts and minds of ordinary Israelis.’
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