Definition of hard sell in English:

hard sell

noun

often the hard sell
  • A policy or technique of aggressive salesmanship or advertising:

    ‘they invited 1,000 participants and gave them the hard sell’
    • ‘Ricky thinks Lucy can't resist the siren song of the sales pitch, but he proves equally unable to avoid the hard sell.’
    • ‘After more than 40 years in the retailing game Westfield knows something about the hard sell.’
    • ‘Ocado's style is so much the opposite of the hard sell that, bar a single Santa Coca-Cola advert, its site has still not sprouted so much as a sprig of holly.’
    • ‘He believes that education should concentrate on creative thinking rather than solely getting to grips with the hard sell of the commercial world.’
    • ‘I've never been given the hard sell about how it's the ultimate in fighting techniques.’
    • ‘Cannes is also about the hard sell, with many films screening in the market place in search of foreign sales and domestic distribution.’
    • ‘Persuading firms to advertise is a hard sell right now, but the Scottish market may have escaped the worst, reports Darran Gardner’
    • ‘However, the hard sell was not quite over just yet.’
    • ‘There has been a good number of people selling items door to door recently, some using the hard sell approach.’
    • ‘There is a newfound chic and glamour about this age-old medicinal system, thanks to the hard sell strategies of Ayurveda tourism.’
    • ‘Above all, resist the hard sell by your travel agent.’
    • ‘It seems too many Web sites can't keep the hard sell out of their chat rooms.’
    • ‘The trouble is we live in a society where, for reasons I don't quite understand, not only do we want to keep up with the Joneses but we quite often succumb to the hard sell.’
    • ‘Many of the tax benefits of variable annuities no longer exist, but the hard sell continues’
    • ‘Some physicians are also getting sick and tired of the hard sell.’
    • ‘But with all the hype and the hard sell, this town that loves to gossip is keeping its secrets with Sunday's Oscars just days away.’
    • ‘Resist the hard sell from your travel agent or tour operator - prices can be up to 75% more expensive.’
    • ‘She claimed to have experienced a hard sell of payment protection policies.’
    • ‘Maybe, because this was a worthy cause and one people were very concerned about, I wouldn't have to make the hard sell.’
    • ‘But she isn't really the sort to give a movie the hard sell.’
    advertising, publicity, marketing, selling, advertising campaign, publicity campaign, propaganda, publicization
    View synonyms

Pronunciation:

hard sell

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