Definition of hard hit in English:

hard hit


  • Badly affected.

    ‘Trinidad had been hard hit by falling oil prices’
    • ‘The cotton, tobacco and beef industries were particularly hard hit.’
    • ‘The tourism and entertainment industries have been hard hit by the falloff in air travel.’
    • ‘Food and drink, tourism and manufacturing have been particularly hard hit.’
    • ‘Some have been hard hit by major retail and out-of-town superstores.’
    • ‘Small businesses are particularly hard hit because they cannot negotiate discounts like big companies.’
    • ‘Louisiana towns just east of the Texas border were particularly hard hit by the storm surges and flooding.’
    • ‘The company had been hard hit by rising steel and oil costs, and was struggling to raise prices for its products.’
    • ‘Millions of manufacturing jobs have been lost in this country but now the service industry is also being hard hit.’
    • ‘Agricultural land is being snapped up by investors, often wealthy farmers from the north of Ireland who have not been as hard hit by beef bans and food scares.’
    • ‘But York was hard hit by the floods of a year ago, and many small business are still struggling to recover.’