Definition of greenwash in English:

noun

• Disinformation disseminated by an organization so as to present an environmentally responsible public image.

  ‘while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash’

  More example sentences

  • ‘What are the key principles for avoiding greenwash and creating credibility in corporate environmental messages?’
  • ‘But for anti-whaling campaigners, this tragicomic greenwash is the least of a series of bitter ironies that look set to ring in a return to commercial whaling.’
  • ‘Unless we start to see some signs of holistic thinking in planning, the five new Brown Towns might yet prove to be little more than ‘greenwash’.’
  • ‘But while some of the biggest corporations in the world have promised us that they will deliver sustainable development, instead, they've delivered a mother lode of greenwash.’
  • ‘These masters of climate greenwash have undergone expensive corporate makeovers and now present themselves as leaders in reducing CO2 emissions and supporting renewable energy.’
  • ‘The lawsuits, marketing guidelines and the self-policing nature of the industry have been effective at curbing blatant greenwash.’
  • ‘When you line up the measures proposed by Australia, Palau and many other countries, it is clear the Commission´s proposal is nothing more than greenwash.’
  • ‘Oh, it's going from bad to worse, and the real art in this conference is weasel-words, and greenwash.’
  • ‘But the UK government is also taking important steps that, in the medium term, will be a powerful deterrent against greenwash.’
  • ‘This has exasperated Pepper: ‘If Holyrood cannot verify [wood sourcing], then this totemic building with its fine aspirations of ethical purchasing will have to be dismissed as greenwash,’ he said.’
  • ‘Can business use its brands to benefit the environment or is that just greenwash?’
  • ‘Even though 99.9 percent of manufacturers are probably honest and sincere, Ashkin says, greenwash is still alive and well.’
  • ‘The company's ‘Profits and Principles’ ad series stretched the boundaries of corporate greenwash to further extremes.’
  • ‘It seems, though, that despite the greenwash, the study has made an impact on the Brazilian government.’
  • ‘But armed with their set of criteria, you'll know whether an establishment's claims of eco-friendliness is truly green or just greenwash.’
  • ‘The summit is a greenwash of the same things we have heard from G8 summits and the World Trade Organisation.’
  • ‘If the company suggests ‘self-regulation,’ its public image-making is probably greenwash.’
  • ‘Said one activist, ‘Most of us have given up on the summit process as another greenwash.’’
  • ‘The concept of a 4 X 4 saving the planet is a complete contradiction - it is the ultimate example of greenwash.’
  • ‘But if you ignore the greenwash, this road will generate more traffic and as a result there will be more pollution, global warming and health problems.’