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1Friendly, helpful, or cooperative feelings or attitude:‘the scheme is dependent on goodwill between the two sides’[as modifier] ‘a goodwill gesture’
benevolence, compassion, kind-heartedness, big-heartedness, goodness, kindness, kindliness, consideration, charitycooperation, collaboration, friendliness, thoughtfulness, decency, amity, sympathy, understanding, amenability, neighbourliness, mutual supportView synonyms
- ‘Then they came back and offered a one per cent rise, which they told us was a gesture of goodwill.’
- ‘Following a complaint from a member of the public, the council has now decided to retract the fines as a goodwill gesture.’
- ‘A light and playful rather than heavy and serious attitude brings success and goodwill.’
- ‘Both he and Sutherland said that some form of goodwill gesture needed to be made to the supporters.’
- ‘There is only so much advice, persuasion and goodwill a friend can give.’
- ‘Several firms have offered to give gift packs as well, as a gesture of goodwill.’
- ‘There is a lot of goodwill and support from friends and associates that is encouraging.’
- ‘Hopes that as a gesture of goodwill the building would be given to the community was met with mild amusement.’
- ‘The big problem with this life is I'm blatantly dependent on other people's goodwill.’
- ‘The man himself puts everything down to the co-operation and goodwill of the stars.’
- ‘What was once given as a gesture of goodwill has become a moral obligation.’
- ‘Whatever the truth, this surely is a case where a gesture of goodwill would have been the appropriate course of action.’
- ‘You are generous and giving as you share goodwill and hospitality with friends and loved ones.’
- ‘Their position is, as it has been since then, dependent upon the goodwill of the people.’
- ‘Mr Pitter said the company did so as a goodwill gesture and without pay.’
- ‘Police are joining in the season of goodwill by passing on friendly advice to motorway drivers rather than fining them.’
- ‘There are no funds for this and the workshops are to be free so the donation of use of the venue would have to be a goodwill gesture.’
- ‘Even if it is done in the spirit of goodwill and friendship it could be misconstrued.’
- ‘It would have been easy to implement, and yet a grand gesture of political goodwill.’
- ‘Christmas should be a time of peace and goodwill to all, a happy time to share with friends and family.’
2The established reputation of a business regarded as a quantifiable asset and calculated as part of its value when it is sold.
- ‘In some cases, the only chargeable asset to transfer on incorporation is goodwill.’
- ‘In fact I appeared in the subsequent valuation test case which valued that goodwill.’
- ‘This figure took no account of goodwill and thus the ultimate damage to the company could have been greater.’
- ‘Others have sold at a loss, or at a figure which does not reflect the value of the goodwill.’
- ‘This will be relevant if you buy the goodwill of the pub business as well as the building.’
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