Definition of gimmickry in English:



  • [mass noun] Gimmicks collectively; the use of gimmicks.

    ‘it does what it says it does, with no design gimmickry’
    • ‘The issue has been used for political gimmickry.’
    • ‘There is a refreshing absence of gimmickry about her.’
    • ‘She's a singer who takes a lot of artistic risks while never succumbing to gimmickry and pandering.’
    • ‘Both clearly had a vision for the film, and not just an excuse to show off computer graphic gimmickry.’
    • ‘They will try to buy time with a vast array of market manipulations and financial gimmickry.’