Definition of genericide in English:

genericide

noun

Law
  • The process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind. [Trademark registration can be revoked by law if a brand is judged to have lost its distinctive identity.]

Origin

1970s; earliest use found in The Wisconsin State Journal. From gener- + -icide.

Pronunciation

genericide

/dʒɪˈnɛrɪsʌɪd/