One of the mysteries of the English language finally explained.
The process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind. [Trademark registration can be revoked by law if a brand is judged to have lost its distinctive identity.]
1970s; earliest use found in The Wisconsin State Journal. From gener- + -icide.
In this article we explore how to impress employers with a spot-on CV.