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The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
- ‘The mantra of Generation Y has emerged to be "why should I have to pay for something I can get for free?"’
- ‘Marketing to Generation Y is a matter of flexibility above all else.’
- ‘Ambiguity is chic, especially among the under-25 members of Generation Y, the most racially diverse population in the nation's history.’
- ‘Generation Y, which Scion defines as consumers currently aged 8-22, will grow to rival the Baby Boomers in buying power.’
- ‘Generation Y is the roughly 70-million Americans born since 1983-is said to already possess $167 billion in spending power.’
- ‘The secret to success, as a product and as a brand, lies in knowing what Generation Y wants and how they want it.’
- ‘Regardless of how marketers communicate with Generation Y, these kids should be treated openly and with respect.’
- ‘Today's 21-year-olds, who were born in 1982 and are part of the leading edge of Generation Y, are among the most-studied group of young adults ever.’
- ‘Generation Y, born between 1977 and 1994, is the perfect consumer.’
- ‘With Generation Y in the hands of Generation Grey, common ground may not always be obvious.’
- ‘A person from the Mature generation may desire a formal living area while a Generation Y would prefer a more functional, informal space.’
- ‘Generation X has to admit that Generation Y is growing up.’
- ‘The Millennials (also known as Generation Y) are today's youth and tomorrow's bigwigs, and marketing experts are slating them as the largest consumer group in U.S. history.’
- ‘Thon's growth, at least during the past several years, has coincided with the arrival of Generation Y at University Park.’
1990s: after Generation X.
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