One of the mysteries of the English language finally explained.
The generation born in the 1980s and 1990s, comprising primarily the children of the baby boomers and typically perceived as increasingly familiar with digital and electronic technology.
- ‘Generation Y, which Scion defines as consumers currently aged 8-22, will grow to rival the Baby Boomers in buying power.’
- ‘Generation Y, born between 1977 and 1994, is the perfect consumer.’
- ‘A person from the Mature generation may desire a formal living area while a Generation Y would prefer a more functional, informal space.’
- ‘The Millennials (also known as Generation Y) are today's youth and tomorrow's bigwigs, and marketing experts are slating them as the largest consumer group in U.S. history.’
- ‘Generation Y is the roughly 70-million Americans born since 1983-is said to already possess $167 billion in spending power.’
- ‘Today's 21-year-olds, who were born in 1982 and are part of the leading edge of Generation Y, are among the most-studied group of young adults ever.’
- ‘With Generation Y in the hands of Generation Grey, common ground may not always be obvious.’
- ‘Regardless of how marketers communicate with Generation Y, these kids should be treated openly and with respect.’
- ‘Generation X has to admit that Generation Y is growing up.’
- ‘The secret to success, as a product and as a brand, lies in knowing what Generation Y wants and how they want it.’
- ‘Thon's growth, at least during the past several years, has coincided with the arrival of Generation Y at University Park.’
- ‘Marketing to Generation Y is a matter of flexibility above all else.’
- ‘Ambiguity is chic, especially among the under-25 members of Generation Y, the most racially diverse population in the nation's history.’
- ‘The mantra of Generation Y has emerged to be "why should I have to pay for something I can get for free?"’
1990s: after Generation X.
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