Definition of franchiser in English:


(also franchisor)


  • See franchise

    • ‘Not all franchisors welcome passive investors.’
    • ‘‘The ability of franchisors to attract potential franchisees to invest in their systems depends crucially on their own reputation and upon the reputation of franchising in general,’ he said.’
    • ‘Too many franchisors are able to abuse their market power and contractual obligations without any effective sanction under the current law.’
    • ‘The prospective franchisor also has to factor in upfront costs such as promotion - each commits to a certain annual spend advertising the business - and legal fees.’
    • ‘The franchiser also advises on location; outlets benefit from bulk stock purchasing with discounts of up to 20 per cent and have lease negotiation packages provided by the group chartered surveyor.’