Main definitions of flack in English

: flack1flack2

flack1

noun

North american
informal
  • A publicity agent.

    • ‘Most embedded reporters claimed that they were not really restrained, but rather assisted in their work by Pentagon press flacks.’
    • ‘In fact, the British flacks have used their facade of congeniality and cooperation to spread some of the most blatant falsifications of the campaign.’
    • ‘This is not a battle the university can win - but it may take their dinosaur-like lawyers and PR flacks a while to get that into their tiny brains.’
    • ‘Replicated at the grass roots, some kind of PR alchemy transforms longtime opportunists into profiles in courage and timeworn corporate flacks into champions of the common people.’
    • ‘The bankers put up $150,00, hired professional flacks and launched a television assault.’
    • ‘Even in a rural county with just 67,000 souls, the candidates and their flacks have become a regular fixture.’
    • ‘But this time, there were no flacks to do the spinning.’
    • ‘Practically every word you say is a lie and you know it, regardless of what administration you work for (and as all good PR flacks know, it doesn't matter what the product is as long as you sell it well).’
    • ‘I can say from experience that Michael knows his onions like no other flack I've ever met.’
    • ‘Still, the empire is paying those flacks good money to write crummy press release headlines, and they're just cutting and pasting.’
    • ‘According to sources, lots of Hollywood types were backstage, including agents, PR flacks, managers and special guests.’
    • ‘One has to pity the poor flacks who have to defend a corporate officer's speech characterized not just by US-bashing but by sheer fatuousness.’
    • ‘First, understand that the 25 percent of flacks who admit lying are the honest ones.’
    • ‘In Canada, the herb has become a mainstream recreational indulgence for everyone from bored petroleum engineers to stressed-out public relations flacks.’
    • ‘I quite like utilising my preference vote to suit my own needs rather than those of the various party flacks who always wave their how-to-vote cards at me like demented stockbrokers on election day.’
    • ‘The university is clamping down on media access during his summer booster club tour, and publicity flacks are shielding the most available man in college football.’
    • ‘And also, it gives more credence to these flacks essentially.’

verb

[WITH OBJECT]North american
informal
  • Publicize or promote.

    ‘each author is flacking his ‘exclusive’ account of the whole mess’
    • ‘Is the New York Times breaking the news - or flacking for the military?’
    • ‘He has sponsored and flacked for the badly misnamed and recently passed ‘African Growth and Opportunity Act.’’
    • ‘The current state of publishing does make that task more difficult - the din of publishers competing to flack their latest ‘hot’ titles can become deafening at times.’
    • ‘The magazine also criticized ‘the polemical, partisan mean-spiritedness that lies at the heart of his book, and to an even greater degree, his television appearances flacking it.’’
    • ‘Now, comes word of yet another right-leaning columnist getting paid to flack for a Republican administration's policies.’
    • ‘Journalists use the word to refer to a PR person's job of flacking - as in shilling - for a company.’
    • ‘In 1979, when the Three Mile Island nuclear power disaster occurred in Pennsylvania, President Carter went out of his way to flack for the atomic-energy industry.’
    • ‘They hire cool alpha boys to flack products to their pals.’
    • ‘He is the consummate natural actor who endows every role with effortless conviction; he could flack for cell phones, wine, whatever, and have you laughing or crying.’
    publicize, make public, make known, give publicity to, bill, post, announce, broadcast, proclaim, trumpet, shout from the rooftops, give notice of, call attention to, promulgate
    View synonyms

Origin

1940s: of unknown origin.

Pronunciation:

flack

/flak/

Main definitions of flack in English

: flack1flack2

flack2

noun

  • variant spelling of flak