Definition of endorse in English:


(US indorse)


[with object]
  • 1Declare one's public approval or support of.

    ‘the report was endorsed by the college’
    • ‘I can only wholeheartedly endorse the comments made by Vicky Landell Mills and Laurie Wilson.’
    • ‘I wish to endorse the comments made by the previous speakers.’
    • ‘The House of Councillors voted 210 to 23 to endorse the bill to revise the Foreign Exchange and Foreign Trade Control Law.’
    • ‘Some top judges have endorsed our product and this shows that some of the best food in the country comes from just down the road!’
    • ‘If you only have positive experiences, naturally you'll endorse the product and company.’
    • ‘Members endorsed this comment and complained that the same faces were seen at the Royal Opera House education events, which were not necessarily reaching out to newcomers.’
    • ‘Psychologists should join their colleagues in public health in endorsing all forms of prevention as well as treatment.’
    • ‘He also endorsed the policy that public servants must enthusiastically support their Ministers in carrying out their programmes as long as they are in keeping with the law.’
    • ‘And while the party wants the public to endorse the amendment, turnout may be a more accurate analysis of success than a yes vote.’
    • ‘I do not know whether I can endorse those comments to the degree of saying that it is the absolute best in the world, but I will say that New Zealand First has a very high regard for the people who make up our police force.’
    • ‘I take the opportunity to endorse the comments of others who have spoken with high regard of the pharmacy services that are provided by our pharmacy professionals here in New Zealand.’
    • ‘His comments were endorsed by the Rural Affairs Minister.’
    • ‘I thank everyone who is supporting this part of the bill, and I fully endorse our support of it.’
    • ‘After all, I got similar responses in the '90s when we endorsed Bill Clinton.’
    • ‘Anyone new to the debate on the education bill recently endorsed by the legislature may be forgiven for thinking that the issue was about religion, not education, given the main controversy surrounding it.’
    • ‘I fully endorse calls for the public to rally behind the club for the sake of the province.’
    • ‘Cultural analysis lays bare how a fearful public passively endorses such measures because terrorist images allow ordinary people to detach themselves from the pain of their scapegoats by defining them as less than human.’
    • ‘Was there anything conspiratorial in the way the House of Representatives and the government endorsed the bill on the National Police last week?’
    • ‘As I said at the beginning, United Future endorses this bill and would love to see it in place so that we can get the actions that are required.’
    • ‘But we've never endorsed a candidate for public office.’
    uphold, support, defend, maintain, confirm, ratify, approve, approve of, agree to, consent to, assent to, sanction
    View synonyms
    1. 1.1 Recommend (a product) in an advertisement.
      ‘he earns more money endorsing sports clothes than playing football’
      • ‘They will have many partners in many different industries endorsing their product’
      • ‘Why do consumers care if celebrities endorse a product?’
      • ‘As well as calling for an advertising ban, the group has urged ministers to prevent music and sports celebrities from publicly endorsing unhealthy products.’
      • ‘He accepted money to endorse products in another sport in an effort to be an Olympic athlete and live out a dream.’
      • ‘Players are allowed to advertise or endorse products for material gain outside of the games.’
      • ‘Being a hair stylist considered par excellence, it is natural for shampoo and conditioner manufacturers to have him endorse their products.’
      • ‘Is it unethical for a blogger to accept money to promote or endorse commercial products or political ideas and policies?’
      • ‘And in any case, celebs invariably endorse several products at the same time and hence are not strongly associated with any one brand.’
      • ‘It does not recommend or endorse any specific product for environmental cleaning.’
      • ‘Initially, the company pledged £60 million over seven years to have the superstar endorse their products after a fierce competition among the major shoe companies.’
      • ‘Documents show industry executives have been keen to encourage film-makers to endorse their products in this way.’
      • ‘He's right about artists losing all credibility when they endorse products.’
      • ‘In our society we are inundated with images of beautiful people endorsing beauty products.’
      • ‘Sponsors are desperate to have her at their tournaments and companies are lining up to have her endorse their products.’
      • ‘Most advertisers preferred using movie stars and entertainment celebrities to endorse their products.’
      • ‘The products endorsed by him should be accessible and affordable to all, they said.’
      • ‘And she is doing it all, from endorsing products, appearing on TV shows to walking the ramp at fashion shows.’
      • ‘In the past few years advertising and endorsing products has been a very lucrative way for Bollywood stars to earn some extra cash.’
      support, back, approve, approve of, be in agreement with, favour
      View synonyms
  • 2Sign (a cheque or bill of exchange) on the back to make it payable to someone other than the stated payee or to accept responsibility for paying it.

    • ‘The Trustee endorsed the bill of exchange in favour of Sealark.’
    • ‘If he endorsed the cheques, what form did the endorsement take?’
    • ‘He always pays his bills with ‘old-fashioned’ cheques and endorses them ‘account payee.’’
    • ‘The cheque was endorsed by Conroy and then given to him.’
    • ‘But in many cases the payee indorses the cheque even if it is collected for his own account.’
    countersign, sign on the back, initial, autograph, put one's mark on, inscribe, superscribe
    View synonyms
    1. 2.1 Write (a comment) on a document.
      ‘the speed and accuracy achieved will be endorsed on the certificate’
      • ‘The court might require the administrator to enter into a bond to administer the estate faithfully, in which case a copy of the Act will be endorsed on the bond document before it is filed."’
      verify, guarantee, attest, validate, ratify, warrant, confirm, corroborate, substantiate, vouch for, testify to, provide evidence of, authenticate, document
      View synonyms
  • 3(in the UK) mark (a driving licence) with the penalty points given as a punishment for a driving offence.

    ‘his licence was endorsed with five points’
    ‘she's had her licence endorsed’
    • ‘He was fined £300 with £200 costs and his driving licence was endorsed with ten penalty points.’
    • ‘Courts are obliged to endorse an offender's driving licence with penalty points for most motoring offences.’
    • ‘No separate penalty was imposed for the other driving offences though his licence was endorsed with the appropriate penalty points.’
    • ‘Currently, motorists caught speeding have to pay a fine of £80 and get two penalty points endorsed on their licence.’
    • ‘Penfold had his licence endorsed with eight penalty points, was disqualified from driving for a year and was fined £400.’
    • ‘Ball was fined £200 with £43 costs and his licence was endorsed with five penalty points.’
    • ‘If a driver goes before the court with a seat belt offence, they will be liable to pay a maximum fine of €800 for a first offence and 4 penalty points will be endorsed on their licence.’
    • ‘Anyone caught speeding will have their licence endorsed with 2 penalty points as well as a fine of 80 euros.’
    • ‘Brown was fined £1,000, ordered to pay £400 prosecution costs and his licence was endorsed with eight penalty points.’
    • ‘She was also disqualified from driving for three years and her licence was endorsed.’
    • ‘He was fined £200 with £35 costs and had his licence endorsed with nine penalty points.’
    • ‘His licence was also endorsed with six penalty points and he was ordered to pay £1, 135 in court costs.’
    • ‘Johnson was spared a driving ban but her licence was endorsed with ten penalty points, she was fined £160 with £43 costs.’
    • ‘She was fined £100, ordered to pay £45 prosecution costs and her licence was endorsed with six penalty points.’
    • ‘His driving licence was endorsed with six points. and he was ordered to pay £500 costs.’
    • ‘He was also disqualified from driving for a year and had his driving licence endorsed on that offence.’
    • ‘He was fined £100 for failing to stop and his licence was endorsed with six penalty points, fined £70 for having no insurance with no separate penalty for failing to report the accident.’
    • ‘His licence will be endorsed with 10 penalty points.’
    • ‘They imposed no separate penalty for having no insurance and for all other offences his licence was endorsed.’
    • ‘Breckon's driving licence was also endorsed with five penalty points but he was not banned from the road.’
  • 4endorse someone out(in South Africa under apartheid) order a black person to leave an urban area for failing to meet certain requirements of the Native Laws Amendment Act.

    ‘a further 500,000 blacks had been endorsed out of urban areas under the pass laws’


Late 15th century (in the sense ‘write on the back of’; formerly also as indorse): from medieval Latin indorsare, from Latin in- ‘in, on’ + dorsum ‘back’.