Definition of en primeur in English:

en primeur

adjective & adverb

  • (of wine) newly produced and made available.

    as adjective ‘since 1986 I have been buying en primeur claret every year’
    as adverb ‘some merchants are offering 1989 clarets en primeur’
    • ‘This is a real opportunity for all en primeur buyers to increase their allocations this year and to acquire the top wines at lower prices.’
    • ‘A system whereby wines may be purchased en primeur following a tasting would be of benefit to the consumer.’

Origin

French, literally ‘as being new’.

Pronunciation

en primeur

/ɑ̃ pʀimœʀ//ˌɒ̃ prɪˈməː/