Definition of diversify in English:

diversify

verb

  • 1Make or become more diverse or varied.

    [no object] ‘the trilobites diversified into a great number of species’
    [with object] ‘new plants will diversify the habitat’
    • ‘Enill said there were inefficiencies in the non-energy sector and Government was working on diversifying the economy.’
    • ‘The implementation of wind farms can create new skilled jobs, as well as helping to diversify economies in rural areas.’
    • ‘When they were toppled, the ecological slate was wiped clean and mammals rapidly diversified to refill it.’
    • ‘The Brugmansia especially has been diversified into different varieties largely, it is believed, through human intervention.’
    • ‘Areas such as these tend to be very highly diversified in terms of the industrial activities which are represented locally.’
    • ‘Such funds are expected to go instead to the costs of decommissioning and diversifying the coastal economy.’
    • ‘Saraki insists it's time Nigeria diversifies its economy and relies less on oil as the only export commodity.’
    • ‘The felling will give forest chiefs an opportunity to diversify habitats and encourage more broadleaf trees.’
    • ‘However, none is as geographically diversified as Vodafone or as large as Vodafone.’
    • ‘By combining oil and gas, risk has been diversified in terms of its commodity exposure.’
    • ‘But despite this dependency, our industrial base is well diversified.’
    • ‘Qatar, a traditional monarchy, is diversifying its oil-dependent economy by becoming host to one of the largest U.S. airbases outside of North America.’
    • ‘Much as Joel has prospered from his ability to play children, he seeks to diversify his roles.’
    • ‘Because less than 10 automakers worldwide dominate the industry, suppliers have little opportunity to broadly diversify their customer base.’
    • ‘It was Riddoch who planted the first grape vines and helped to diversify the pastoral economy of the area with an agricultural industry.’
    • ‘They will reduce their risk by diversifying sources of supply so they will not be overly reliant on a small number of suppliers.’
    • ‘The economy is well diversified on this base.’
    • ‘Overall, more diversified sources were used by newspapers than by the networks.’
    • ‘Pittsburgh has launched a multitude of programs to diversify the region's economy away from heavy industry into high technology.’
    • ‘Now it's really diversified into all kinds of different styles.’
    1. 1.1[no object](of a company) enlarge or vary its range of products or field of operation.
      ‘the company expanded rapidly and diversified into computers’
      • ‘Four years ago, the company diversified into manufacturing by buying Lee Cooper.’
      • ‘The brothers have had to diversify in order to stay in business and do car repairs, services and recoveries.’
      • ‘As Haines notes, other non-dairy companies have diversified into milk-based products.’
      • ‘But many of the best financial companies have diversified into other businesses that won't be hit by rising rates.’
      • ‘The company has recently diversified into sports management and ticket sales.’
      • ‘Like any other industry, tourism needs to be diversified in order for the country to gain maximum benefit.’
      • ‘In Asia Pacific companies often diversify successfully into new businesses, which are totally different and considered non-core.’
      • ‘Similarly, as companies diversify and industry groups broaden, product and market conflicts of interest arise.’
      • ‘The turning point came when the company diversified into other commercial services.’
      • ‘Farmers these days have to diversify to survive, and we had a good look at the options available.’
      • ‘More and more skippers swallowed their prides, converted their trawlers and diversified into shellfish.’
      • ‘Avena was originally set up by a North Yorkshire farmer who diversified into homeopathic products.’
      • ‘In our case we were able to do it because some years previously we had diversified into plant growing and seed production.’
      • ‘Who wins may matter less now that the company is more diversified, Lord argues.’
      • ‘The company diversified into trailer-making after WWII, using many of the same methods and materials.’
      • ‘From lemon grass research, the centre has diversified into new areas.’
      • ‘The company recently diversified into the organic food market and has launched its products in Delhi and Mumbai.’
      • ‘The crew continued to trawl for whitefish long after many others abandoned the traditional catch and diversified into shellfish.’
      • ‘Many farmers across Ryedale have diversified into tourism as an alternative income to traditional farming.’
      • ‘More and more farmers are now diversifying into non-food businesses such as horse-riding, farm shops and tourism.’
      • ‘With the mainstay fishing industry facing stagnation, companies are diversifying.’
    2. 1.2[with object]Enlarge or vary the range of products or the field of operation of (a company)
      ‘the rise of the diversified corporation’
      • ‘By the end of the war Kidman was also diversifying his business.’
      • ‘We have to make diversified business so attractive financially in the Bahamas, that it negates the threat of natural disaster.’
      • ‘We have also diversified our business model and now provide a lot of consulting and support to our clients in addition to software.’
      • ‘Most diversified companies get that way through acquisitions.’
      • ‘Today people are diversifying their business interests and entrepreneurs are pursuing new ideas.’
      • ‘During the second half of the period, stamp issues reflected more diversified Canadian business activity.’
      • ‘As a proprietor, Chan diversified the business to include metal products for interior decoration.’
      • ‘Recently, he diversified his operations by launching an asset management firm.’
      • ‘Thus, the producers who adopted weekly farrowing were the larger, less diversified producers with greater farm asset value.’
      • ‘Maintaining family control while building publicly traded, widely diversified media corporations is not easy.’
      • ‘But even he concedes that diversified companies with less advertising exposure are worth entertaining in this environment.’
      • ‘More generally, it seems that diversified businesses grow faster and growth tends to be greatest if the diversification is unrelated.’
      • ‘From its origins in shipping, the company became a major, diversified international company.’
      • ‘It's a broadly diversified company that is AAA-rated.’
      • ‘‘We expect to be a more diversified company; we expect to be a larger company,’ Foster says.’
      • ‘The company is also diversifying its product mix to attract new customers.’
      • ‘Within a few years of arriving in Dublin, McKillen began diversifying his business interests.’
      • ‘But they also are structured to diversify the company.’
      • ‘Soon Mr Doig had diversified his business interest.’
      • ‘Nino said more diversified businesses will survive better during tough times.’

Origin

Late Middle English (in the sense ‘show diversity’): via Old French from medieval Latin diversificare make dissimilar, from Latin diversus, past participle of divertere (see divert).

Pronunciation:

diversify

/dʌɪˈvəːsɪfʌɪ//dɪˈvəːsɪfʌɪ/