Definition of diversification in English:

diversification

noun

mass noun
  • 1The action of making or becoming more diverse or varied.

    ‘growers should start planning diversification of crops’
    ‘studies have examined the diversification of plant species in Asia’
    • ‘More clients are choosing to retain existing staff, rather than recruiting new staff, through role rotation, role diversification and internal promotion.’
    • ‘The project's components include rural enterprise development and finance, crop diversification, and institutional support.’
    • ‘Popular music has undergone increasing fragmentation and diversification, a process symptomatic of wider social and cultural trends.’
    • ‘Agricultural goods continued to be the primary source of employment and exports in most African countries, with little diversification.’
    • ‘On a genetic standpoint, it is to create variation and diversification in the gene pool.’
    • ‘The movie also ignores the reality of the ethnic diversification of the American South in recent years.’
    • ‘In the colonial era, periods of spatial expansion, demographic concentration, regional diversification and volatility alternated with the reverse.’
    • ‘But make sure to pick funds with skilled managers that add diversification to your portfolio.’
    • ‘In effect, private accounts reduce the extent of retirement income diversification, exposing workers to greatly increased risk.’
    • ‘This wet/dry cycle has existed for centuries, leading to the diversification of tree species within the swamp.’
    1. 1.1 The process of a company enlarging or varying its range of products or field of operation.
      ‘the company is benefiting from geographical diversification’
      ‘diversification into other markets is worth exploring’
      • ‘The company's success can be traced back to its early days in the late 1980s when it adopted a strategy of acquisition and diversification.’
      • ‘At this stage the prospects for earnings growth from the bank's own organic diversification programme look uncertain.’
      • ‘We have been mindful of the need to balance business diversification opportunities with the necessity to abide by the rules of the scheme.’
      • ‘Critical to future success will be the implementation of the board's ambitious plans for overseas diversification.’
      • ‘In this way, using the device of acquiring and divesting subsidiary companies, the policy of large companies has alternated between diversification and focusing.’
      • ‘Group chief executive Calnan said the company's results were an endorsement of its diversification strategy over the last few years.’
      • ‘In 1981, the company reversed course again and returned to diversification and consumer goods.’
      • ‘Japanese firms have a talent for diversification.’
      • ‘Diversification means we can move products into the highest value markets.’
      • ‘Predictably, perhaps, the industry's successive waves of expansion and diversification have been led by its major corporate players.’

Pronunciation

diversification

/dʌɪvəːsɪfɪˈkeɪʃ(ə)n/