Definition of discount in English:

discount

noun

Pronunciation /ˈdɪskaʊnt/
  • 1A deduction from the usual cost of something.

    ‘rail commuters get a discount on season tickets’
    mass noun ‘we introduced a standard level of discount for everyone’
    • ‘A 25 per cent discount is also available for many trips to the U.S. and Western Canada.’
    • ‘The expo organisers offer a 20 per cent discount on handloom items and 10 per cent on handicraft materials.’
    • ‘The voucher books, which offer more than £50 in discounts, cost £10, with the schools keeping £6 to spend as they wish.’
    • ‘Thus the supermarkets are able to negotiate massive discounts on the retail price in return for massive purchases.’
    • ‘The potential margin has been helped by the generosity of firms involved, many of whom gave substantial discounts.’
    • ‘The 5 per cent special discount offered by the general insurance companies is expected to be phased out.’
    • ‘But how hard would it be to create a movie gift card that offers a discount for the cost of 10 tickets or more?’
    • ‘However, special discounts are available to companies placing adverts for more than ten weeks at a time.’
    • ‘Children up to six months travel free and a special discount is available to passengers travelling on the first weekend.’
    • ‘Our prices are negotiable and we do offer discounts for bulk purchases.’
    • ‘She said their price structure, which does include discounts for students, offers ‘something for everyone’.’
    • ‘Buyers will also receive discounts on their purchases.’
    • ‘You will probably find that from time to time you will get extra offers, discounts and lower shipping costs.’
    • ‘My only reservation is that members and members who accompany friends should be given a substantial discount.’
    • ‘Many vendors at these shows offer discounts for point-of-sale purchases on the exhibit day, so take money or your credit cards with you.’
    • ‘The majority of European airports which operate below capacity offer discounts to encourage airlines to use them.’
    • ‘Companies that sign the charter receive free advice and information and discounts towards the cost of cleaning their buildings.’
    • ‘Most companies offer a discount if you purchase in larger quantities.’
    • ‘The designer outlets offer permanent discounts, with up to 50% off and all merchandise sold is stock surplus to the high street stores.’
    • ‘Some insurance companies have links with alarm providers and locksmiths who may offer extra discount on the cost of locks or alarms.’
    reduction, deduction, markdown, price cut, cut, lower price, cut price, concession, concessionary price
    View synonyms
    1. 1.1Finance A percentage deducted from the face value of a bill of exchange or promissory note when it changes hands before the due date.
      • ‘The discount period covers the period from the day of discount to the bill maturity date.’
      • ‘In discount of bills, the Bank rediscounts qualified commercial bills submitted by the financial institutions, such bills having already been discounted by the institutions for their clients.’
      • ‘A related type of transaction is one in which a company or other enterprise allows another to draw on it in order to facilitate the discount of the bills involved.’

verb

[WITH OBJECT]
Pronunciation /dɪsˈkaʊnt/
  • 1Deduct an amount from (the usual price of something)

    ‘a product may carry a price which cannot easily be discounted’
    • ‘People have until February 28 to buy tickets for the Royal International Air Tattoo at the special discounted price of £25.95.’
    • ‘Prices were discounted as much as 60% off the retail market.’
    • ‘Farmers producing bull beef will need to be conscious of the risk in allowing bulls to go over 24 months because some factories are already talking of discounting the price of these animals to cow beef price.’
    • ‘Contact Air Canada's North America toll free number noted below, or your travel agent and take advantage of special discounted airfares.’
    • ‘Concessions are available with special discounted prices of £5 and under for children and young people.’
    • ‘For those with difficult deliveries, extra charges will be made but these will also be at a steeply discounted price.’
    • ‘If the price is discounted, it will most likely not attract the market seeking to define itself by the ability to spend within means.’
    • ‘We would also like to thank the directors for agreeing to sell their shares at a heavily discounted price.’
    • ‘So fans discount the price they're willing to pay.’
    • ‘By discounting the price of a nights stay, they also take away some of the perks of staying in a hotel.’
    • ‘Normally clubs try to sell them at a heavily discounted price before the contract expires.’
    • ‘The market discounts the price for this variability.’
    • ‘Increased price competitiveness forces the firm to discount the price to maintain its market share.’
    • ‘This weekend only - we are offering gift certificates in any amount and are discounting the purchase price by 10%.’
    • ‘Most of the major supermarkets and off-licences are discounting the prices of wines and champagnes, perhaps anticipating the after-Christmas slump.’
    deduct, take off, rebate
    View synonyms
    1. 1.1 Reduce (a product or service) in price.
      ‘one shop has discounted children's trainers’
      • ‘Consumers are advised not buy from unauthorised dealers and to be suspicious of deeply discounted products.’
      • ‘The book brawl started fifteen years ago when megabookstore chains deeply discounted bestsellers, as well as other hardbacks and paperbacks.’
      • ‘As an added bonus, many online stores either deeply discount the products or offer free shipping.’
      • ‘By offering discounted products to complement the one you're already buying, companies look to get more business.’
      • ‘The drawback to discounted products is that they have to be paid for by borrowers on a standard variable rate, on which margins are much higher.’
      • ‘Instead of consolidating their purchasing, they're buying highly discounted products and services from a host of companies.’
      • ‘We intentionally stay away from people who heavily discount the product.’
      • ‘Retailers never adhere to it anyway, which is good for the consumer because our product is heavily discounted all the time.’
      • ‘And within that code of practice, was a prohibition on discounting sensitive products to levels which increased intoxication.’
      • ‘They can provide discounted corporate memberships or services such as fitness and wellness assessments and follow-up consultations.’
      • ‘Moreover, the professional bargain hunters are careful to shop in the most deeply discounted sectors.’
      • ‘Who cares if the products are discounted, if you've read every book and heard every CD on offer?’
      • ‘But pushing volume by discounting the product is an edgy strategy at best, especially in the early stages of the product life cycle.’
      • ‘Products are discounted as much as 50% from manufacturer's suggested list price.’
      • ‘The railway is mostly run by volunteers who have discounted modern accommodation available to them on site, which is owned by the railway.’
      reduce, mark down, cut, lower, lessen
      mark down, reduce, put on sale
      View synonyms
    2. 1.2 Buy or sell (a bill of exchange) before its due date at less than its maturity value.
      ‘the bill will be discounted, sold for a sum less than its maturity value’
      • ‘However, the manufacturer might need ready cash in order to pay his workers, so he might discount his bill, accepting an immediate £95.’
      • ‘Using a forecast of future cash flow, you can treat it like an annuity and discount it to present value.’
      • ‘To this it might be objected that firms only need a bit more time, such as is provided to them when a bank is willing to discount their bills.’
      • ‘He can discount the bills accepted by the bank with the credit provider who offers the most favourable terms.’
      • ‘They shed their non-banking activities and concentrated on financing through discounting bills of exchange and distributing the securities which governments and subsequently companies issued.’
  • 2Regard (a possibility or fact) as being unworthy of consideration because it lacks credibility.

    ‘I'd heard rumours, but discounted them’
    • ‘Now, however, after listening to members' stories, he says he can't discount the possibility.’
    • ‘However, the spokesperson did not discount the possibility that the burst pipe had been caused by other utilities working in the area in recent weeks.’
    • ‘But legal experts have discounted that possibility on a number of grounds.’
    • ‘He said there were no immediate plans to increase the number of ambulances available, but did not discount the possibility for the future.’
    • ‘And we're not discounting the fact that instincts might be a little bit of an issue.’
    • ‘But the scientists have carried out tests which appear to discount the possibility that they are ‘false positives’.’
    • ‘Nor is it possible to discount the fact that these events have been almost wiped from the history books.’
    • ‘We dare not allow it to work here, but we cannot discount the possibility, either.’
    • ‘That does not discount the likely possibility that some unknown species went extinct, but it does show that species can adapt much better to a reduced environment than the theory predicts.’
    • ‘I'll admit we were shaken, because it was not something we expected although the possibility was not discounted.’
    • ‘Likewise, it discounts the possibility that users can distinguish between good and malicious software, say, by installing software released or recommended by people they trust.’
    • ‘I would not discount the possibility of that at all.’
    • ‘In their wisdom, many psychologists discount such possibilities.’
    • ‘It certainly seems unattainable, but one cannot discount its possibility.’
    • ‘But for many years, American scholars discounted this possibility.’
    • ‘I don't discount the possibility that one day I may need to step out brightly again, striving to get along the path more quickly, to round the corner and to see things I've not seen before.’
    • ‘But, sadly, a climate of opinion is being created in which facts are discounted in favour of fantasies, arbitrary allegations and wild apprehensions.’
    • ‘You cannot discount the possibility of anti-regime forces involved in this type of operation itself.’
    • ‘But even if we discount the possibility of dishonesty, what he is saying is simply beside the point.’
    disregard, pay no attention to, take no notice of, take no account of, pass over, overlook, dismiss, ignore, brush off, gloss over
    View synonyms

Phrases

  • at a discount

    • Below the nominal or usual price.

      ‘a scheme which lets tenants buy their homes at a discount’
      Compare with at a premium (see premium)
      • ‘Not surprisingly, bidders are moving in now to take advantage of low value share prices, which typically trade at a discount to net assets.’
      • ‘For example, the transfer of the loans may be at a discount, taking potential risks into the calculation of price.’
      • ‘Unlike funds such as unit trusts, investment trusts are often priced at a discount to the value of their holdings.’
      • ‘Those funds are good buys when their market price is at a discount to their net asset value.’
      • ‘Residents are usually told there is material left over which could be offered at a discount price, but only if the work is carried out immediately.’
      • ‘Many of the books are given away at a discount of 50 per cent or more on the cover price.’
      • ‘And because in the years to come, I don't think much growth will be happening, you need to look for stuff that you can pick up at a discount.’
      • ‘In simple terms, this means the share price is trading at a discount to the value of the company's property portfolio.’
      • ‘Other varieties are then priced at a discount or premium, according to their quality.’
      • ‘For years the price of gold was trading at a discount.’

Origin

Early 17th century: from obsolete French descompte (noun), descompter (verb), or (in commercial contexts) from Italian ( di)scontare, both from medieval Latin discomputare, from Latin dis- (expressing reversal) + computare (see compute).

Pronunciation

discount

Noun/ˈdɪskaʊnt/

discount

Verb/dɪsˈkaʊnt/