Definition of discount in English:

discount

noun

  • 1A deduction from the usual cost of something.

    ‘rail commuters get a discount on season tickets’
    [mass noun] ‘we introduced a standard level of discount for everyone’
    • ‘Thus the supermarkets are able to negotiate massive discounts on the retail price in return for massive purchases.’
    • ‘However, special discounts are available to companies placing adverts for more than ten weeks at a time.’
    • ‘She said their price structure, which does include discounts for students, offers ‘something for everyone’.’
    • ‘The voucher books, which offer more than £50 in discounts, cost £10, with the schools keeping £6 to spend as they wish.’
    • ‘But how hard would it be to create a movie gift card that offers a discount for the cost of 10 tickets or more?’
    • ‘Many vendors at these shows offer discounts for point-of-sale purchases on the exhibit day, so take money or your credit cards with you.’
    • ‘My only reservation is that members and members who accompany friends should be given a substantial discount.’
    • ‘The 5 per cent special discount offered by the general insurance companies is expected to be phased out.’
    • ‘The designer outlets offer permanent discounts, with up to 50% off and all merchandise sold is stock surplus to the high street stores.’
    • ‘The expo organisers offer a 20 per cent discount on handloom items and 10 per cent on handicraft materials.’
    • ‘A 25 per cent discount is also available for many trips to the U.S. and Western Canada.’
    • ‘Children up to six months travel free and a special discount is available to passengers travelling on the first weekend.’
    • ‘Our prices are negotiable and we do offer discounts for bulk purchases.’
    • ‘Companies that sign the charter receive free advice and information and discounts towards the cost of cleaning their buildings.’
    • ‘Most companies offer a discount if you purchase in larger quantities.’
    • ‘You will probably find that from time to time you will get extra offers, discounts and lower shipping costs.’
    • ‘The potential margin has been helped by the generosity of firms involved, many of whom gave substantial discounts.’
    • ‘Buyers will also receive discounts on their purchases.’
    • ‘Some insurance companies have links with alarm providers and locksmiths who may offer extra discount on the cost of locks or alarms.’
    • ‘The majority of European airports which operate below capacity offer discounts to encourage airlines to use them.’
    reduction, deduction, markdown, price cut, cut, lower price, cut price, concession, concessionary price
    rebate
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    1. 1.1Finance
      A percentage deducted from the face value of a bill of exchange or promissory note when it changes hands before the due date.
      • ‘A related type of transaction is one in which a company or other enterprise allows another to draw on it in order to facilitate the discount of the bills involved.’
      • ‘In discount of bills, the Bank rediscounts qualified commercial bills submitted by the financial institutions, such bills having already been discounted by the institutions for their clients.’
      • ‘The discount period covers the period from the day of discount to the bill maturity date.’

verb

[WITH OBJECT]
  • 1Deduct an amount from (the usual price of something)

    ‘a product may carry a price which cannot easily be discounted’
    • ‘For those with difficult deliveries, extra charges will be made but these will also be at a steeply discounted price.’
    • ‘Contact Air Canada's North America toll free number noted below, or your travel agent and take advantage of special discounted airfares.’
    • ‘The market discounts the price for this variability.’
    • ‘Increased price competitiveness forces the firm to discount the price to maintain its market share.’
    • ‘Prices were discounted as much as 60% off the retail market.’
    • ‘Farmers producing bull beef will need to be conscious of the risk in allowing bulls to go over 24 months because some factories are already talking of discounting the price of these animals to cow beef price.’
    • ‘Most of the major supermarkets and off-licences are discounting the prices of wines and champagnes, perhaps anticipating the after-Christmas slump.’
    • ‘Concessions are available with special discounted prices of £5 and under for children and young people.’
    • ‘We would also like to thank the directors for agreeing to sell their shares at a heavily discounted price.’
    • ‘So fans discount the price they're willing to pay.’
    • ‘People have until February 28 to buy tickets for the Royal International Air Tattoo at the special discounted price of £25.95.’
    • ‘Normally clubs try to sell them at a heavily discounted price before the contract expires.’
    • ‘By discounting the price of a nights stay, they also take away some of the perks of staying in a hotel.’
    • ‘This weekend only - we are offering gift certificates in any amount and are discounting the purchase price by 10%.’
    • ‘If the price is discounted, it will most likely not attract the market seeking to define itself by the ability to spend within means.’
    deduct, take off, rebate
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    1. 1.1Reduce (a product or service) in price.
      ‘one shop has discounted children's trainers’
      • ‘Who cares if the products are discounted, if you've read every book and heard every CD on offer?’
      • ‘The railway is mostly run by volunteers who have discounted modern accommodation available to them on site, which is owned by the railway.’
      • ‘Retailers never adhere to it anyway, which is good for the consumer because our product is heavily discounted all the time.’
      • ‘Consumers are advised not buy from unauthorised dealers and to be suspicious of deeply discounted products.’
      • ‘By offering discounted products to complement the one you're already buying, companies look to get more business.’
      • ‘The book brawl started fifteen years ago when megabookstore chains deeply discounted bestsellers, as well as other hardbacks and paperbacks.’
      • ‘The drawback to discounted products is that they have to be paid for by borrowers on a standard variable rate, on which margins are much higher.’
      • ‘We intentionally stay away from people who heavily discount the product.’
      • ‘But pushing volume by discounting the product is an edgy strategy at best, especially in the early stages of the product life cycle.’
      • ‘Instead of consolidating their purchasing, they're buying highly discounted products and services from a host of companies.’
      • ‘Products are discounted as much as 50% from manufacturer's suggested list price.’
      • ‘And within that code of practice, was a prohibition on discounting sensitive products to levels which increased intoxication.’
      • ‘As an added bonus, many online stores either deeply discount the products or offer free shipping.’
      • ‘Moreover, the professional bargain hunters are careful to shop in the most deeply discounted sectors.’
      • ‘They can provide discounted corporate memberships or services such as fitness and wellness assessments and follow-up consultations.’
    2. 1.2Buy or sell (a bill of exchange) before its due date at less than its maturity value.
      ‘the bill will be discounted, sold for a sum less than its maturity value’
      • ‘Using a forecast of future cash flow, you can treat it like an annuity and discount it to present value.’
      • ‘He can discount the bills accepted by the bank with the credit provider who offers the most favourable terms.’
      • ‘To this it might be objected that firms only need a bit more time, such as is provided to them when a bank is willing to discount their bills.’
      • ‘They shed their non-banking activities and concentrated on financing through discounting bills of exchange and distributing the securities which governments and subsequently companies issued.’
      • ‘However, the manufacturer might need ready cash in order to pay his workers, so he might discount his bill, accepting an immediate £95.’
  • 2Regard (a possibility or fact) as being unworthy of consideration because it lacks credibility.

    ‘I'd heard rumours, but discounted them’
    • ‘But even if we discount the possibility of dishonesty, what he is saying is simply beside the point.’
    • ‘He said there were no immediate plans to increase the number of ambulances available, but did not discount the possibility for the future.’
    • ‘You cannot discount the possibility of anti-regime forces involved in this type of operation itself.’
    • ‘However, the spokesperson did not discount the possibility that the burst pipe had been caused by other utilities working in the area in recent weeks.’
    • ‘But, sadly, a climate of opinion is being created in which facts are discounted in favour of fantasies, arbitrary allegations and wild apprehensions.’
    • ‘I don't discount the possibility that one day I may need to step out brightly again, striving to get along the path more quickly, to round the corner and to see things I've not seen before.’
    • ‘We dare not allow it to work here, but we cannot discount the possibility, either.’
    • ‘Now, however, after listening to members' stories, he says he can't discount the possibility.’
    • ‘I would not discount the possibility of that at all.’
    • ‘But legal experts have discounted that possibility on a number of grounds.’
    • ‘Likewise, it discounts the possibility that users can distinguish between good and malicious software, say, by installing software released or recommended by people they trust.’
    • ‘And we're not discounting the fact that instincts might be a little bit of an issue.’
    • ‘But the scientists have carried out tests which appear to discount the possibility that they are ‘false positives’.’
    • ‘I'll admit we were shaken, because it was not something we expected although the possibility was not discounted.’
    • ‘But for many years, American scholars discounted this possibility.’
    • ‘Nor is it possible to discount the fact that these events have been almost wiped from the history books.’
    • ‘It certainly seems unattainable, but one cannot discount its possibility.’
    • ‘In their wisdom, many psychologists discount such possibilities.’
    • ‘That does not discount the likely possibility that some unknown species went extinct, but it does show that species can adapt much better to a reduced environment than the theory predicts.’
    disregard, pay no attention to, take no notice of, take no account of, pass over, overlook, dismiss, ignore, brush off, gloss over
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Origin

Early 17th century: from obsolete French descompte (noun), descompter (verb), or (in commercial contexts) from Italian ( di)scontare, both from medieval Latin discomputare, from Latin dis- (expressing reversal) + computare (see compute).

Pronunciation:

discount

/dɪsˈkaʊnt/