Definition of direct marketing in English:

direct marketing


mass noun
  • The business of selling products or services directly to the public, e.g. by mail order or telephone selling, rather than through retailers.

    • ‘The point is, direct marketing allows you to get your business noticed.’
    • ‘We recently needed information on using direct marketing for retailers in Europe.’
    • ‘Farm product direct marketing is not a workable, or available, method of operation for most farmers.’
    • ‘Navigating German law related to direct marketing can be tricky, too.’
    • ‘This focus means that a large part of marketing expenditure goes to dealing with trade, and the bulk of the rest on direct marketing to corporations.’
    • ‘The first solely has to do with voting and the second will be used as a database for direct marketing.’
    • ‘To many people, direct mail and direct marketing are synonymous.’
    • ‘An Post's Liam Sheehan concedes that this is a book that hardly functions as a promotion for direct marketing but he says that was never the idea.’
    • ‘Using databases in direct marketing is also a dynamic process.’
    • ‘On several occasions I've given a talk on direct marketing called Beyond Farmers' Markets.’
    • ‘He also wants to bolster revenues from hot growth areas such as direct marketing and Web-based communications.’
    • ‘In the world of direct marketing, getting prospects to open their mail is half the battle.’
    • ‘The company offers viral marketing, opt-in reward programs and direct marketing.’
    • ‘In contrast to advertising, direct marketing grew for the fifth consecutive quarter.’
    • ‘Unlike other forms of direct marketing, such as junk mail or telemarketing, spam should be considered a threat.’
    • ‘It's almost impossible to do direct marketing in an offline world to launch a new artist, but you can do it very cheaply in an online world.’
    • ‘The increase could be a result of other factors, such as direct marketing or traditional advertising, as well.’
    • ‘After all, like direct marketing, interactive advertising can be one-to-one.’
    • ‘In the pharmaceutical industry, medical sales executives did direct marketing with doctors rather than patients.’
    • ‘Similar considerations applied to other forms of direct marketing, such as telephone - based marketing.’


direct marketing