Definition of die a (or the) death in English:

die a (or the) death

phrase

British
informal
  • Come to an end; cease or fail to be popular or successful.

    ‘the craze for cycling shorts is dying a death’
    • ‘Our data shows that, far from dying a death, the package holiday is experiencing something of a renaissance.’
    • ‘In the election campaign, the reform agenda is already dying a death - it will briefly spring to life with the Labour manifesto launch, but will not be a campaign theme.’
    • ‘Trying something more practical, officials hoped the shack could make way for a new doctor's surgery - but the plan died a death.’
    • ‘The second period wasn't dire in comparison to the first, but the game was in danger of dying a death after the interval.’
    • ‘Early dreams have died a death, millions of pounds and dollars have been squandered by greedy leaders and just as many lives have been lost in a series of useless internecine wars.’
    • ‘I hope it will as it will help the town in general because this side of town is dying a death at the moment.’
    • ‘But by then British patriotism had died the death and as the cynics say: ‘You get the history you deserve’.’
    • ‘He was wrong, of course, and others who followed in his wake have lived to see their own prophecies of a royal-free Britain dying the death.’
    • ‘One lawyer said: ‘He was a dreadful after-dinner speaker and he was dying a death when he started telling the joke.’’
    • ‘The issue would probably have died a death by now.’