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1A venture or situation which produces no profit.
- ‘The principal amount, or the value of the shares, he should count as a dead loss because the companies concerned have gone out of business.’
- ‘Today has been a dead loss, I don't think I've achieved one thing I wanted to.’
- ‘It might be just another one of the old bill collectors, one who hadn't written off Doyle as a dead loss.’
- ‘Half an hour or so later, presumably having written the night off as a dead loss at this stage, they shut the bar early.’
- ‘Any unsold copies are however, a dead loss.’
- ‘Most of the organizers had already considered the investment a dead loss.’
- ‘For every new drug that turns out to be effective yet reasonably safe, when tested in the laboratory, very many more are found which turn out to be unsuitable, and cannot be used: the expense is a dead loss.’
- ‘Admittedly 2% of both draws will benefit by increased prize money but the remaining 98% will be at a dead loss.’
- ‘The trend has already started with the top producers, who have already decided that the UK is a bit of a dead loss and are looking to the States to sell their wine.’
- ‘He had a very good March and April, but February and May have been dead losses as far as he's concerned.’
- ‘I feel that the club has to write this season off as a dead loss, and try, hopefully with the Evening Press's help, to make some of the above companies help out.’
- ‘This year's new work, Copland Portrait, by the NYCB principal dancer Damien Woetzel, was a dead loss, unfortunately.’
- ‘Ever since the birth of marine aquaculture in its estuary, there has been a steady decline in returning salmon, to the point that most fishermen had abandoned it as a dead loss.’
- ‘She is struggling with a film adaptation of Mr Thomas, a play she wrote and directed a few years ago, and which brought Ray Winstone out of early retirement after he had given up acting as a dead loss.’
- ‘So what seemed like a dead loss has, in November, suddenly paid off.’
- ‘And whereas the Web was a dead loss, the cell-phone ringtone market seemed very promising.’
- 1.1British informal A person or thing that is completely useless.
- ‘However, as a car it is surely a dead loss in any conventional sense.’
- ‘He has not lost his fitness and you do not go from a top goalscorer to dead loss that quick.’
- ‘Before I could even fumble a further answer, she had sussed me as a dead loss, had switched off her DAT machine, and was already scanning the crowd for a more eloquent victim.’
- ‘The food was nice though, so not a complete dead loss.’
- ‘The Internet is a dead loss when it comes to finding and recruiting staff: only five per cent of UK HR managers used online recruitment sites in 2003.’
- ‘Thing is - as far as Ian is concerned, I'm a dead loss.’
- ‘Not that the Washington Post is a total dead loss.’
- ‘No doubt Thompson would have considered the former Rugby Park manager a dead loss across August as he presided over four straight league defeats for the Easter Road club.’
- ‘Phoning proved a dead loss so I delivered a handwritten request outlining the situation, with copies to CLP and newspapers.’
- ‘No film can be a dead loss with both Jim Carrey and Rene Zellweger.’
- ‘But for half an hour of evening entertainment, they were a dead loss.’
- ‘The police are a dead loss but you wouldn't lose anything by mentioning the incident to your community constable.’
- ‘Clothes-wise, it was a dead loss, so I walked through the rain towards the office, stopping in every bookshop along the way.’
- ‘It's so dusty and afternoons are a dead loss because of the heat.’
- ‘In any case, he was a dead loss as cook/houseboy and only lasted a week or two in our household.’
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