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1A venture or situation which produces no profit.
- ‘I feel that the club has to write this season off as a dead loss, and try, hopefully with the Evening Press's help, to make some of the above companies help out.’
- ‘The trend has already started with the top producers, who have already decided that the UK is a bit of a dead loss and are looking to the States to sell their wine.’
- ‘Today has been a dead loss, I don't think I've achieved one thing I wanted to.’
- ‘Half an hour or so later, presumably having written the night off as a dead loss at this stage, they shut the bar early.’
- ‘Any unsold copies are however, a dead loss.’
- ‘This year's new work, Copland Portrait, by the NYCB principal dancer Damien Woetzel, was a dead loss, unfortunately.’
- ‘Most of the organizers had already considered the investment a dead loss.’
- ‘Ever since the birth of marine aquaculture in its estuary, there has been a steady decline in returning salmon, to the point that most fishermen had abandoned it as a dead loss.’
- ‘The principal amount, or the value of the shares, he should count as a dead loss because the companies concerned have gone out of business.’
- ‘For every new drug that turns out to be effective yet reasonably safe, when tested in the laboratory, very many more are found which turn out to be unsuitable, and cannot be used: the expense is a dead loss.’
- ‘And whereas the Web was a dead loss, the cell-phone ringtone market seemed very promising.’
- ‘He had a very good March and April, but February and May have been dead losses as far as he's concerned.’
- ‘So what seemed like a dead loss has, in November, suddenly paid off.’
- ‘Admittedly 2% of both draws will benefit by increased prize money but the remaining 98% will be at a dead loss.’
- ‘It might be just another one of the old bill collectors, one who hadn't written off Doyle as a dead loss.’
- ‘She is struggling with a film adaptation of Mr Thomas, a play she wrote and directed a few years ago, and which brought Ray Winstone out of early retirement after he had given up acting as a dead loss.’
- 1.1British informal A person or thing that is completely useless.
- ‘The Internet is a dead loss when it comes to finding and recruiting staff: only five per cent of UK HR managers used online recruitment sites in 2003.’
- ‘Thing is - as far as Ian is concerned, I'm a dead loss.’
- ‘In any case, he was a dead loss as cook/houseboy and only lasted a week or two in our household.’
- ‘No doubt Thompson would have considered the former Rugby Park manager a dead loss across August as he presided over four straight league defeats for the Easter Road club.’
- ‘However, as a car it is surely a dead loss in any conventional sense.’
- ‘Phoning proved a dead loss so I delivered a handwritten request outlining the situation, with copies to CLP and newspapers.’
- ‘Not that the Washington Post is a total dead loss.’
- ‘Before I could even fumble a further answer, she had sussed me as a dead loss, had switched off her DAT machine, and was already scanning the crowd for a more eloquent victim.’
- ‘No film can be a dead loss with both Jim Carrey and Rene Zellweger.’
- ‘But for half an hour of evening entertainment, they were a dead loss.’
- ‘It's so dusty and afternoons are a dead loss because of the heat.’
- ‘The police are a dead loss but you wouldn't lose anything by mentioning the incident to your community constable.’
- ‘The food was nice though, so not a complete dead loss.’
- ‘Clothes-wise, it was a dead loss, so I walked through the rain towards the office, stopping in every bookshop along the way.’
- ‘He has not lost his fitness and you do not go from a top goalscorer to dead loss that quick.’
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