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[mass noun] The practice of cancelling or forgoing a pay television subscription or landline phone connection in favour of an alternative Internet-based or wireless service.‘whenever there is talk of a pay TV decline, thoughts inevitably turn to cord cutting’
- ‘During the last 14 months, my fiancee and I have found cord cutting to be surprisingly easy overall, though occasionally frustrating.’
- ‘The concept of cord cutting implies, of course, breaking a consumer's dependence upon cable TV as a provider of entertainment and information.’
- ‘We believe this growth will be short lived as cord cutting continues and alternate video platforms continue to add more subscribers.’
- ‘There's still a lot of momentum behind cord cutting and a la carte television consumption.’
- ‘But the forecast fed recent investor concerns about cord cutting.’
- ‘It seems that a new statistic emerges every couple of weeks that attempts to quantify the severity of cord cutting.’
- ‘The cable industry has seen a consistent decline in television subscribers in recent years as customers engage in cord cutting.’
- ‘Cable's more reliable performance has served as a deterrent for cord cutting.’
- ‘A service that offers live television could make cord cutting even more palatable.’
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