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[mass noun] (on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.‘these recent reports of the show's imminent demise are hyperbolic clickbait’[as modifier] ‘a clickbait article’
- ‘They're essentially just clickbait blog posts.’
- ‘I'd tell any business to skip the clickbait lists and create something that is genuine and unique.’
- ‘The list-happy website is brimming with clickbait for the socially anxious.’
- ‘They, too, write viral headlines, post clickbait, and compete for mindshare.’
- ‘My reaction to his article was, "Clickbait".’
- ‘Once you get past the kind of goofy clickbait intro and read into the article, she ends up making a very good defense of the legitimacy of figure skating as a sport.’
- ‘It's a big company "making a statement" on a hot button issue that journalists LOVE to use for clickbait.’
- ‘That headline was serious clickbait.’
- ‘He wanted to avoid the usual clickbait gossip.’
- ‘A computer programmer who was bored of seeing "clickbait" headlines online has developed a browser extension to seamlessly alter them to her liking.’
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The definitions of ‘buddy’ and ‘bro’ in the OED have recently been revised. We explore their history and increase in popularity.