Definition of click fraud in English:

click fraud


mass noun
  • The practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host website or draining revenue from the advertiser.

    ‘companies also analyse historical query information to detect and protect against click fraud’
    • ‘Of course, the problems with click fraud tend to be more focused on contextual advertising sites, rather than search sites itself.’
    • ‘Click fraud has been keeping online venues open for years.’
    • ‘Those who can afford keywords can be the victims of click fraud, by which they are charged for meaningless traffic.’
    • ‘Meanwhile, independent studies assert that anywhere from $100 to $400 of every $1,000 stems from click fraud.’
    • ‘Still the alliance has been arranged because of legal and government pressures to do something about click fraud.’
    • ‘The major search engines all acknowledge that click fraud is a problem.’
    • ‘Advertisers are increasingly worried about 'click fraud', reports today's Financial Times.’
    • ‘With the monetary motive for click fraud removed, it's unlikely to be a problem.’
    • ‘Click fraud is a growing problem in the search industry.’
    • ‘Click fraud has become a classic security arms race.’
    • ‘Nevertheless, preventing click fraud is crucial for the search companies to maintain investor confidence.’
    • ‘Both Business Week and the New York Times have published major articles on click fraud.’
    • ‘Click fraud can be carried out in several ways.’
    • ‘Unfortunately, this revenue-sharing system is often abused with click fraud.’
    • ‘Abuse of the pay per click model can result in click fraud.’
    • ‘Click fraud is a built-in cost of advertising online.’
    • ‘We are always monitoring and working to prevent click fraud in order to deliver the highest quality of traffic to our advertisers.’
    • ‘On search sites, the main reason for click fraud is generally to drive up expenses of a competitor, depleting their advertising budget.’
    • ‘There have been arrests relating to click fraud with regard to malicious clicking in order to deplete a competitor's advertising budget.’
    • ‘Increasingly, click fraud seems to be underpinned by botnets, according to a report from an online advertising auditing service.’