Definition of charm offensive in English:

charm offensive


  • A campaign of flattery, friendliness, and cajolement designed to achieve the support or agreement of others.

    ‘he launched a charm offensive against MPs who didn't support the government’
    • ‘It was quite a charm offensive by the seasoned campaigner.’
    • ‘Ministers are already being instructed to relaunch a charm offensive, hitting the boardrooms and factories regularly to sell the government's achievements.’
    • ‘I think there will be a little more of a charm offensive.’
    • ‘‘That's too bad,’ he chuckles, before embarking on a charm offensive that would be outrageous if it wasn't offered up so humbly.’
    • ‘It's all in the semantics - what he's really doing is launching a charm offensive on the audience's collective intellect.’
    • ‘Today's interview appears to mark the beginning of a charm offensive, with the company unveiling a new ad campaign tomorrow.’
    • ‘As he launches his charm offensive across Britain, the Prime Minister seems to have everything under control.’
    • ‘But the charm offensive may be fatally flawed from the outset by the intransigence within Number 10; the minister might have little more to offer.’
    • ‘Diffident, brusque and self-effacing to the point of invisibility, he was not the first person you would choose if you wanted to mount a charm offensive.’
    • ‘The final stage of a month-long police operation saw officers go on a charm offensive in a bid to ‘reclaim the streets’.’
    • ‘He left, having accomplished what I later realised was a retrospective charm offensive, aimed at persuading me that his show of aggression was an aberration.’
    • ‘The ham-fisted attempt at mounting a charm offensive spoke volumes about the Prime Minister's waning powers, but his allies remained defiantly unimpressed.’
    • ‘The Prime Minister will today launch a charm offensive on the party's grass roots activists, praising them as the ‘biggest heroes’ in the party's first 100 years.’
    • ‘Senior ministers are already planning a nation-wide charm offensive that would see them take the message around the country that any tax cuts would require spending cuts.’
    • ‘Sometimes a charm offensive can become plain offensive.’
    • ‘One critic, for example, has claimed: ‘The alarm bells have started ringing, the charm offensive is failing.’’
    • ‘The one child not entirely seduced by his charm offensive is Peter, a grave, pale lost boy overwhelmed by his father's death.’
    • ‘The charm offensive is working, but there's been no exhibition on the president's part of ideological flexibility.’
    • ‘The Prime Minister also insisted he was ‘very confident’ that a charm offensive would win over MPs opposed to new reforms, with plans to meet them in small groups over the coming days.’
    • ‘Well, I think it's the charm offensive beginning.’
    blandishments, honeyed words, smooth talk, soft words, flattery, cajolery, coaxing, wheedling, compliments
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charm offensive