Definition of catchline in English:



  • 1An advertising slogan.

    ‘there was an advert for tea that had the catchline: 'Tea. Best Drink of the Day'’
    • ‘A glance at the title of her past films and the catchline of her latest venture is enough to know how important food is for her.’
    • ‘So, as the festival's catchline goes - ‘Come and explore and get lost in this magical, innovative and creative world of books.’’
    • ‘Or so the festival promises with its catchline - ‘A bag full of fun’.’
    • ‘‘Gold so different that you can wear it differently,’ as the new catchline goes.’
    • ‘The catchline for the new programme is 'surprising stories from familiar places' and camera crews are currently out filming on location for the series.’
    catchphrase, catchword, jingle, saying, formula, legend
    View synonyms
    1. 1.1Printing A short, eye-catching line of type, such as a running head.