Definition of catchline in English:



  • 1An advertising slogan.

    ‘there was an advert for tea that had the catchline: 'Tea. Best Drink of the Day'’
    • ‘‘Gold so different that you can wear it differently,’ as the new catchline goes.’
    • ‘A glance at the title of her past films and the catchline of her latest venture is enough to know how important food is for her.’
    • ‘The catchline for the new programme is 'surprising stories from familiar places' and camera crews are currently out filming on location for the series.’
    • ‘So, as the festival's catchline goes - ‘Come and explore and get lost in this magical, innovative and creative world of books.’’
    • ‘Or so the festival promises with its catchline - ‘A bag full of fun’.’
    catchphrase, catchword, jingle, saying, formula, legend
    View synonyms
    1. 1.1Printing A short, eye-catching line of type, such as a running head.