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1[mass noun] The state of being respected or admired; prestige.‘no other shipping company had quite the cachet of Cunard’
prestige, prestigiousness, distinction, status, standing, kudos, snob value, stature, prominence, importance, pre-eminence, eminencestreet credibilitymerit, valuemanastreet credView synonyms
- ‘It was an idea which broke all the rules of modern marketing, moving in the opposite direction from globalised branding to create specialised labels for extra cachet, selling whisky like books.’
- ‘There are, or so I read, those who claim that a journalist writing a weblog adds a certain respectability and cachet to the medium.’
- ‘I don't think ‘Rock band equipment for world tours’ is particularly unusual, but I suppose it's got that celebrity cachet.’
- ‘He continued: ‘The whole idea of good quality French produce has immense international cachet.’’
- ‘Universities and colleges will need to compete for their custom, by offering different combinations of academic status, curriculum, social cachet, facilities, teaching, and so on.’
- ‘Although nobody can deny that having a ‘royal’ among the riders is added cachet for the sport, it is unthinkable that team selection could be done on anything other than merit.’
- ‘Scientists carry great cachet in Western political and social debate precisely because they have traditionally been viewed as outside of politics.’
- ‘The most modern interpretation of badge engineering can work rather nicely, though, especially at the lowest end of the market where prestige and cachet don't figure.’
- ‘Rather, they adopt the theories because in certain circles those theories have a certain fashionable cachet, as signs of deep and power-structure-subversive understanding.’
- ‘Top academics are still be respected but no cachet is attached to the level of gaining a degree in any arts subject.’
- ‘The latter are so unconcerned they barely market, or even edit, and as a result have so little money or cachet that they attract only the dull-witted (or the clever between gigs) to put ink on paper.’
- ‘I think I have enough cachet, if I don't squander it, where I can keep working.’
- ‘So it can be reasonably taken to be a book with some popular cachet.’
- ‘Music is becoming so readily available nowadays, with the rise of the internet, MP3 players etc, so for music aficionados there is real cachet in owning original vinyl.’
- ‘And of course, as Indian food continues to gain in cachet you will also see many chefs who have graduated from American culinary institutes getting the star power-mantle of a celebrity chef.’
- ‘I thought I would have some cachet as the lifesaver in the group but learned otherwise when the host said, ‘Hi, nice to meet you.’’
- ‘This new temporary party could be called the GDP - The Green Democratic Party - paying homage to the two parties that need to spearhead this drive, as well as providing a brand name with great cachet.’
- ‘It's a little harder to find that audience in Calgary, where listeners are always anxious to play spot the trend and are consequently tougher to please until it's been demonstrated that the music has some cachet.’
- ‘Also, whereas eating your sushi off of a laydee rather than a plate has some cachet of status or decadence, drawing a female nude has no similar status in comparison to, say, a still life.’
- ‘One of the beauties of adult life is no longer having to be answerable to others in the way that we are when we're younger, and another is enjoying the vantage point of the outsider once it's stripped of its socially demeaning cachet.’
2A distinguishing mark or seal.‘special cachets are applied to cards sold at the stands’
- ‘The historian's pose dissociates the author from all the observations he lets fall save those sealed with a personal cachet.’
- ‘But these brands have yet to exploit the cachet of ‘Made in the U.S.A.’ in their marketing, in the way that some non-runway labels have seized upon.’
- ‘The cachet on this cover, featuring a battleship with cage masts firing a broadside is a Stinemetts design.’
- ‘The cachet for each bears appropriate wording.’
3A flat capsule enclosing a dose of unpleasant-tasting medicine.
- ‘Once he had to prepare a sedative cachet for an obstreperous lion; fortunately he did not have to administer it.’
Early 17th century: from French, from cacher in the sense to press, based on Latin coactare constrain.
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