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The audience at a theatre, cinema, or other entertainment, viewed as a source of income:‘I've been offered lots of films just because the producers thought I would put bums on seats’
- ‘It exists to do one thing - get the audience interested - and in order to do that it has to strike a delicate balance between giving away the best parts of the film and showing enough to get bums on seats.’
- ‘In the States, the show was known as ‘Russell Simmons Def Poetry Jam’ since the multi-millionaire mogul's brand name is guaranteed to put bums on seats over there.’
- ‘You did have free events, although most of them were down south, but the point of a lot of these big raves was putting bums on seats.’
- ‘It's very different from other festivals because it's not just based around big names and bums on seats.’
- ‘The organisers of the festival hope to park 30,000 bums on seats for the 17-day gag-athon, starting on March 20.’
- ‘If that is not enough incentive for more bums on seats at Meadowbank then the return of Ross to his home city certainly is; this is a man with a few points to prove, and maybe put on the scoreboard.’
- ‘His own view, that such knowledge was not necessary to put bums on seats and expand the club's commercial activity, seemed plausible enough and the money-making ideas soon started to pour out.’
- ‘If you're still getting massive audiences and selling records and putting bums on seats, you can't be all bad.’
- ‘The American example shows us that what we need is a really serious boost to the population itself - more bums on seats, more contributors to the media economy, more warm bodies creating value.’
- ‘His all-star cast may ensure a higher profile and more bums on seats in the multiplexes, but actors of the stature of Gwyneth Paltrow and Ben Affleck are not known for taking risks.’
- ‘The marketing gimmick was putting bums on seats and selling more meals, said Suwondo, who for two weeks has decorated his canteen with banners and posters supporting the election of two candidates, Abdillah and Ramli.’
- ‘‘I think you should also say to a writer, you can't be all things to all people, but in terms of bums on seats, disabled audiences will come to the theatre,’ Jenny reveals.’
- ‘Market research showed that, while the venue's classical music events appealed to older people and acts such as The Singing Kettle put young bums on seats, there was little to attract those in their 20s and 30s.’
- ‘But after a prolonged period of détente, artistic differences between the Fringe and the International festivals in Edinburgh are being put to one side in the interests of keeping bums on seats.’
- ‘To get bums on seats, to get people watching the pro-teams, victory is what we need.’
- ‘The BBC, with its duty to provide public service programmes that don't necessarily have mass appeal, has beaten a commercial network whose main focus is putting bums on seats.’
- ‘He said: ‘I spent two days beforehand making sure we had many vociferous bums on seats.’’
- ‘Corporate sponsors are great but ordinary bums on seats guarantee a regular income and help to create the mind of atmosphere that will encourage the team to ‘do business’ on the pitch.’
- ‘All Festival directors probably derive more satisfaction from creative and challenging programming that, lo and behold, works than from merely filling up media inches or putting bums on seats.’
- ‘If success for a television show is bums on seats, then Survivor beat Big Brother fair and square in this summer's ratings battle.’
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