One of the mysteries of the English language finally explained.
Websites or web pages produced by converting a company's printed marketing or advertising material into an Internet format.
- ‘Back then, if a company had a site to point to it was largely brochureware, a corporate identity on the web.’
- ‘Eduard, for example, advocates a progression from brochureware to highly interactive, transformational systems.’
- ‘Its website is largely brochureware with very sparse content on its product range.’
- ‘These days it's pretty much just business brochureware and not even much of that.’
- ‘Also note that if your site is something beyond marketing brochureware, it's good to have more than one goal for a site.’
- ‘With near reckless abandon HTML pages started springing up everywhere, from the simplest personal page to relatively fancy consumer-oriented sites, corporate brochureware, intranets and extranets.’
- ‘A large part of my job is evangelizing the strengths of the Internet to executives who still use the Web just for brochureware.’
- ‘They still want in on the Internet market - but not if such a move means paying a fortune for some hastily assembled brochureware or some creaky online outlet store.’
- ‘The changing landscape has led corporate Web sites to evolve from textual to multimedia, brochureware to interactive, static to transactional, chaotic to standardized, rigid to extensible, broadcasting to read-write.’
- ‘Will it just be marketing propaganda or brochureware packaged in a different folder format?’
- ‘The Edinburgh-based company is expected to provide new content that will help transform the brochureware site into a popular lifestyle portal for GUS customers.’
- ‘‘It's not advertising, it's not commerce, it's not video, and it's not brochureware,’ says Julie Beeler, principal at Second Story.’
- ‘What I think you need is something beyond brochureware.’
Top tips for CV writingRead more
In this article we explore how to impress employers with a spot-on CV.