One of the mysteries of the English language finally explained.
Be disloyal (or loyal)‘an attempt to make us break faith with our customers’
be disloyal to, be unfaithful to, be untrue to, betray, play someone false, break one's promise to, fail, let down, disappointbe loyal to, be faithful to, be true to, stand by, stick by, keep one's promise to, make good one's promise toView synonyms
- ‘But the York band, whose influences include Pink Floyd, Deep Purple, Rainbow and early Genesis, have kept faith and built up an army of loyal fans.’
- ‘Cook kept faith with voting reform, maintaining the present system depresses turnout and contributes to ‘lack of colour’ as parties compete for the swing voter in key marginals.’
- ‘Stein gave Strachan his international debut against Northern Ireland in 1980-a 1-defeat - and kept faith with him through some sticky times.’
- ‘While the big high-tech firms incurred huge losses and shed jobs, the consumer kept faith with the US and continued to re-mortgage their homes and buy goods of all descriptions.’
- ‘Ferguson kept faith with one of his favourite players and finally received his reward with the magnificent volley that rounded off victory over a depressingly disappointing Charlton outfit.’
- ‘All of them have been known to wear distinctive bowler hats, just as the judges in the horse showing rings did yesterday as they kept faith with tradition.’
- ‘If Giscard can keep faith with his ancestors, we should be equally loyal to ours.’
- ‘He said: ‘We like visiting town and city centres and we like the way Manchester has kept faith with its Victorian past.’’
- ‘Perhaps the most unconscionable aspect of intercollegiate sports is how we have broken faith with the students for whom it should exist.’
- ‘Other insurance companies have done exactly the same thing but have kept faith with their customers by pegging premiums.’
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