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A name given by the maker to a product or range of products, especially a trademark:[as modifier] ‘a corrupt pharmacist dispenses a generic drug rather than a brand-name drug’
logo, emblem, sign, stamp, symbol, device, badge, crest, insignia, seal, coat of arms, shield, motif, hallmark, mark, figure, monogram, logotype, colophonView synonyms
- ‘A generic drug is identical in chemical makeup to the brand-name version of the drug.’
- ‘Generic competition is hurting its brand-name antidepressant and slowing sales of its other big medicines.’
- ‘So what I'm asking is, are generics truly equivalent to the brand-name drugs?’
- ‘How do you improve on a brand-name blockbuster franchise?’
- ‘Mostly, though, I chose new models from brand-name makers, either the cheapest model in their line or the next step up.’
- ‘They have a bigger co-pay for the brand-name product, and a still higher co-pay for the most expensive drug.’
- ‘Purchasing brand-name jewelry off the street can be very tricky.’
- ‘In fact, many are licensed producers of brand-name goods that simply run an extra, unauthorized shift and sell out the back door.’
- ‘As soon as the patent on an expensive brand-name drug expires, the generics come onto the market.’
- ‘Some brand-name computers have a proprietary power supply design, although most can take an off-the-shelf’
- ‘Whether these are real products - or simply names to fool would-be brand-name hunters - isn't clear.’
- ‘Exclusion of generics will help consolidate the brand-name cartel and result in substantial waste of fund resources.’
- ‘But brand-name products are more and more likely to make less and less subtle cameos in both TV and film.’
- ‘The fact is that there is a fairly decent chance that the brand-name drug you see in a magazine or on television is just a copy of an older drug that has an expired copyright.’
- ‘For start-ups, landing a major brand-name customer is one of the biggest coups there is.’
- ‘Companies will continue to advertise their brand-name products to the hilt.’
- ‘Not one was a brand-name drug produced by a big pharmaceutical company!’
- ‘The FDA insists generic drugs are just like their brand-name counterparts.’
- ‘While brand-name firms carry some cachet, it's seldom worth the added cost.’
- ‘Most states permit him or her to substitute the generic version of a brand-name drug.’
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