Definition of brand name in English:

brand name

noun

  • A name given by the maker to a product or range of products, especially a trademark.

    as modifier ‘a corrupt pharmacist dispenses a generic drug rather than a brand-name drug’
    • ‘The FDA insists generic drugs are just like their brand-name counterparts.’
    • ‘Whether these are real products - or simply names to fool would-be brand-name hunters - isn't clear.’
    • ‘While brand-name firms carry some cachet, it's seldom worth the added cost.’
    • ‘They have a bigger co-pay for the brand-name product, and a still higher co-pay for the most expensive drug.’
    • ‘Mostly, though, I chose new models from brand-name makers, either the cheapest model in their line or the next step up.’
    • ‘A generic drug is identical in chemical makeup to the brand-name version of the drug.’
    • ‘For start-ups, landing a major brand-name customer is one of the biggest coups there is.’
    • ‘Generic competition is hurting its brand-name antidepressant and slowing sales of its other big medicines.’
    • ‘Most states permit him or her to substitute the generic version of a brand-name drug.’
    • ‘Some brand-name computers have a proprietary power supply design, although most can take an off-the-shelf’
    • ‘So what I'm asking is, are generics truly equivalent to the brand-name drugs?’
    • ‘Purchasing brand-name jewelry off the street can be very tricky.’
    • ‘Companies will continue to advertise their brand-name products to the hilt.’
    • ‘The fact is that there is a fairly decent chance that the brand-name drug you see in a magazine or on television is just a copy of an older drug that has an expired copyright.’
    • ‘Exclusion of generics will help consolidate the brand-name cartel and result in substantial waste of fund resources.’
    • ‘Not one was a brand-name drug produced by a big pharmaceutical company!’
    • ‘In fact, many are licensed producers of brand-name goods that simply run an extra, unauthorized shift and sell out the back door.’
    • ‘But brand-name products are more and more likely to make less and less subtle cameos in both TV and film.’
    • ‘How do you improve on a brand-name blockbuster franchise?’
    • ‘As soon as the patent on an expensive brand-name drug expires, the generics come onto the market.’
    logo, emblem, sign, stamp, symbol, device, badge, crest, insignia, seal, coat of arms, shield, motif, hallmark, mark, figure, monogram, logotype, colophon
    View synonyms

Pronunciation

brand name