Which Joe gave his name to ‘sloppy joes’? We look at five interesting sandwiches and their lexical origins.
An instance of using an established brand name or trademark on new products, so as to increase sales.
- ‘In the end, it will all come down to clever marketing of the brand extension.’
- ‘They don't just want the 30th brand extension of some established service.’
- ‘A brand extension, Edge by Grand Slam, a collection of technical sport apparel, is slated to launch later this year.’
- ‘Gore followed with GoreTex, the monster brand extension that produces waterproof, breathable fabrics.’
- ‘Since the brand extension, the pay-per-views have generally consisted of four main-events wrestlers per roster, which to me makes for a much more entertaining show.’
- ‘Not a brand extension - but a first novel, all about place, politics, good and evil, violence.’
- ‘For 15 of those years, I also have owned a marketing company that specializes in licensing and brand extension.’
- ‘However, he does voice strong - and often controversial - opinions on the issues of growth, brand management and brand extension.’
- ‘And that's how we are showing that a superhero brand extension is possible, starting in the music side and going into every other key area of the global popular culture.’
- ‘His solution, currently embraced by 24 PGA Tour events, is to use the Internet to create a natural brand extension for sponsors and events.’
- ‘Putting the music into a more traditional television program is ‘first and foremost a brand extension for us,’ Harrison said.’
- ‘But today, distilleries are increasingly taking on other sorts of spirit and wine barrels to give their spirits a unique lift, one they hope will make a hit with Scotch lovers and thereby create another brand extension.’
- ‘And in the ultimate brand extension, he has brought his son into the act.’
- ‘I am also interested in his brand and brand extension.’
- ‘None has produced any meaningful financial contribution and none has provided any brand extension to improve the perception of performance of the acquirer.’
- ‘It's brand extension of the Marines' now-famous saying: ‘No better friend, no worse enemy.’’
- ‘There's a movie buried underneath all the brand extension; sadly, it's not a very good one.’
- ‘However, its ad-supported brand extension Lifetime Real Women will be offering fact-based programming targeted to women, along with some exclusive original series and true-story movies.’
- ‘While the additional income can be significant for a niche publisher skilled at licensing, general interest news publications are too big and too short on obvious product tie-ins to find redemption in brand extension.’
- ‘I'm quite prepared to accept that, in a thousand years, we'll live underwater - surely just a logical brand extension for Center Parcs.’
We take a look at several popular, though confusing, punctuation marks.
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The definitions of ‘buddy’ and ‘bro’ in the OED have recently been revised. We explore their history and increase in popularity.