Definition of brand in English:

brand

noun

  • 1A type of product manufactured by a particular company under a particular name:

    ‘a new brand of soap powder’
    • ‘To what extent does our brand compete with products or services outside its category?’
    • ‘He has bought and sold his way to the top table through turning solid products into flag-waving brands with a mixture of luck, timing and innovation.’
    • ‘We are now trying to introduce high-end innovative products before others do because product differentiation among brands is narrowing.’
    • ‘They choose not to buy certain products or brands, which they have reason to think are manufactured under unjust conditions.’
    • ‘Every time you go back to bloglines, you can see the latest news about your issues and your brands, from millions of other sites.’
    • ‘There are so many sunscreens on the market though; not only are there many different brands and styles, but there are so many numbers!’
    • ‘Within this setting, some firms seek to nurture different brands of products that are geared to different retail channels.’
    • ‘With India's consumer base growing proportionate to the spending power, the premium brands of various products are awaiting entry.’
    • ‘Since another company had by this time registered the name Rajah for their product, the brand was named Kajah.’
    • ‘With so many brands and types of wine on the shelves, many bemused Scottish consumers plump for a bottle because the design on the label looks good.’
    • ‘There are brands, products and categories and each has a slightly different meaning.’
    • ‘Much is being debated in many quarters about the merits of branding nation-states as if they were a product brand.’
    • ‘In consumers' minds, a long-held advantage national brand name products have over store brands is disappearing - fast.’
    • ‘The features of the directory include a separate section on various brands of products.’
    • ‘Worn denim is the latest effort by the company to differentiate its product from other brands.’
    • ‘Product brands are big business today, and brand management rules.’
    • ‘The village's only provision store also stands next to the dargah and is well stocked with popular brands of food products.’
    • ‘Crack the code, and you can develop new brands, products, and services that more effectively serve your unique tribe of customers.’
    • ‘At the time, Iraq produced a local brand of cigarette named ‘Baghdad’; I don't know if it's still there.’
    • ‘The company plans to manufacture the brands in its factory, where it employs 260 people.’
    make, line, label, marque
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    1. 1.1 A brand name:
      ‘the firm will market computer software under its own brand’
      ‘it takes a long time to build a brand’
      • ‘It's a necessary part of our business to keep our standards up and retain the charm and heritage of our brand whilst modernising the product as well.’
      • ‘The retail service brand has been selected as the focus of this study because of the increasing importance of the brand in retail services.’
      • ‘People now increasingly see brands as shared cultural property, rather than privately owned intellectual property.’
      • ‘Almost infallibly, I hear a big brand name, followed by the statement of belief that the brand makes a good product.’
      • ‘Naming a brand or a product should not be a chore that produces something dull and average.’
      • ‘Whether you are selling a product, building a brand or hiring executives, there are several reasons why an evaluation system should be in place and used regularly.’
      • ‘Other brand and product names are trademarks of their respective companies.’
      • ‘Having a franchise licence of a specific brand gives more benefit to the entrepreneur.’
      • ‘It means delivering to the customer what the brand said the product would deliver.’
      • ‘Make sure your product titles and descriptions include brand names, if those brands have any value in your marketplace.’
      • ‘And after all, most of these high street brands continue to advertise in industry-specific journals or headhunt top sector specialists.’
      • ‘If the industry wants to enjoy strong growth, it must stop trying to coast on the strength of its brands and start delivering services that are worthy of premium prices.’
      • ‘Designated trademarks and brands are the property of their respective owners.’
      • ‘Many well-known Irish high street brands and retailers have opted not to go down the transactional route with their sites.’
      • ‘On top of that, wholesalers now have brands and offer turnkey products.’
      • ‘The model was examined in the context of a consumer relationship with two retail service brands.’
      • ‘I also wonder how well their brand and product names will travel.’
      • ‘This paper will attempt to understand the process through which consumers become loyal to retail service brands.’
      • ‘A business differentiates itself not only with a specific brand or service but also by the assortment or collection of brands or services.’
      • ‘In addition to the color and name changes under the brand restructuring, some product consolidation may also be considered.’
      make, line, label, marque
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    2. 1.2 A particular identity or image regarded as an asset:
      ‘you can still invent your own career, be your own brand’
      • ‘Lehane, like many other Democrats, doubts that will happen, saying that picking Clinton would "on some level undermine the Obama brand."’
      • ‘He consults other, anonymous branding experts to decide what his personal brand should be.’
    3. 1.3 A particular type or kind of something:
      ‘they entertained millions with their inimitable brand of comedy’
      • ‘I've always liked and respected him - his brand of staunch social democratic politics have never really been fashionable.’
      • ‘Ultimately, they'll choose a brand of democracy that suits their culture and their way of life, just as so many other nations have.’
      • ‘The price we pay for our brand of Democracy is to allow splinter groups and Parties to stand for election.’
      • ‘If nothing else, their brand of national socialism is bad for business.’
      • ‘He also declared his brother-in-law Mahdi [the messiah], a term most Saudis do not identify with their brand of conservative Islam.’
      • ‘They play games with historical fact in the effort to assert their brand of identity politics.’
      • ‘After all, isn't martial law the brand of democracy he has advocated for the country after the transfer of sovereignty?’
      • ‘Only one paragraph before he tells us this, he claims that Orwell had lapsed from socialism into an apolitical brand of liberalism.’
      • ‘The postwar visions of local communists were incompatible with his brand of democratic socialism.’
      • ‘They have retained this pride in the nation, and it has always marked their brand of internationalism, so clearly on display today.’
      • ‘Consequently, fundamentalist class cultures tend to be stamped with a distinctive brand of southern conservatism.’
      • ‘Yet it does come into conflict with our democratic brand of freedom - the capitalist kind.’
      • ‘All three have been stars of the hit comedy sketch show, where their mischievous brand of humour has been unleashed on the unsuspecting public.’
      • ‘He has brought with him some terrific qualities and a fine brand of leadership.’
      • ‘His brand of committed socialism has also died.’
      • ‘Diluting what little there is left of the Democratic brand seems a poor marketing idea.’
      • ‘How firm are the foundations upon which his brand of champagne socialism have been constructed?’
      • ‘I'm no socialist and I certainly didn't agree with their brand of socialism.’
      • ‘Yet he still managed to make his special brand of humor understood.’
      type, kind, sort, variety, class, category, species, genre, breed, style, stamp, cast, ilk, kidney
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  • 2An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron:

    ‘the brand on a sheep identifies it as mine’
    • ‘Leaving irons on too long will kill the hair follicles, creating a brand similar to a hot brand.’
    • ‘He's the guy who's more advanced spiritually, socially than any of the others, and yet he's the one branded as a slave, he has the brand mark on his back, just because of the colour of his skin.’
    • ‘Identification of brands on cattle is usually simple, but it can be difficult if the irons were applied carelessly or improperly.’
    • ‘Time and again Mr. Burns was stoned, and bore the marks of these brands of the enemy for many days!’
    • ‘Each animal is owned by a Commoner and must be marked with an individual brand before being left to wander the open forest.’
    • ‘Students will be able to identify their cattle by their brands from a class herd.’
    • ‘Each fish was then weighed (wet weight to the nearest gram) and marked with an individual brand.’
    • ‘The rhyme is scarring, like the mark of a brand, and it encapsulates the scorn that underlay the colonial occupation.’
    • ‘Kalif ran his hand over his left shoulder blade, feeling the brand that had been burned into his skin, signifying Dylor's ownership of him.’
    • ‘Mr Day says the ownership of a beast can be determined despite the lack of a brand or an ear mark.’
    • ‘Therefore, when the hair regrows where the brand was applied, it is white.’
    • ‘Record any identifying microchip numbers and brands, leg band numbers, and keep the records and photographs in a safe place.’
    • ‘Notable in England by their absence are comments on brands or whipping marks inflicted by the judicial process or private discipline.’
    • ‘It was the first time she had ever kissed me and, as I drove through the changing light, her kiss burned like a brand on my cheek.’
    • ‘Of course the original purpose of brands was simply to identify the cattle into whose hides we seared them.’
    identifying mark, identification, marker, earmark
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    1. 2.1archaic A branding iron.
      • ‘Brands are one of the most interesting tools used by livestock people.’
      • ‘Later, when the vast trail herds of cattle were driven north to market, hot iron brands were used.’
      • ‘Our dear Sarah journeyed through the land, having a fiery hot brand in her hand.’
    2. 2.2 A habit or quality that causes someone public shame or disgrace:
      ‘the brand of Paula's dipsomania’
      • ‘No matter what modifier follows, or what it actually means in radio format speak, Adult Contemporary is a brand of shame to many music fans.’
      • ‘She had never been quite sure what set her apart and made her an easy target, but like Nathaniel Hawthorne's Hester she had a brand that marked her as different.’
      • ‘Jane Thistle cried, a vein standing out on her flushed forehead like a brand of disgrace.’
      stigma, shame, disgrace
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  • 3A piece of burning or smouldering wood:

    ‘he took two burning brands from the fire’
    • ‘Next thing I knew, I was in front of the wolf, holding a brand from the fire.’
    • ‘The tag ‘a brand plucked from the burning’ clung to him ever afterwards and may well have been a powerful force in motivating him.’
    • ‘He shook his head hard, trying to rid himself of it, but it stuck in his mind, like a burning brand in his thoughts.’
    • ‘She was waving her hand as if she still had the burning brand.’
    • ‘We do not speculate about the destiny of sinners; we pluck them as brands from the burning.’
    • ‘It was unlike anything he'd felt before - a strong, violent feeling that burned like a brand.’
    • ‘This is the age of individual conversions, the snatching of a brand here and there from the burning.’
    • ‘The roof is typically threatened by burning brands or embers lofted by a nearby fire.’
    • ‘He stood up, and grasped a fiery brand in either hand, and flattened himself against the big boulder, alert and ready for the attack when it should come.’
    • ‘The city crumbled and burned to brands and ashes.’
    firebrand
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  • 4literary A sword.

    blade, steel
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verb

[WITH OBJECT]
  • 1Mark with a branding iron:

    ‘the seller had branded the animal with his grandfather's name’
    ‘regulations concerning the branding, movement, and sale of cattle’
    • ‘They are cursed to the tenth generation and should be branded with a mark before their long and painful deaths.’
    • ‘Then the suits came, branded everyone with these marks and turned us into slaves.’
    • ‘Calves need to be branded for the purposes of identification.’
    • ‘Steers branded by hot iron showed significantly higher maximum and average head movement distances than either freeze branded or sham-branded steers.’
    • ‘Peasants spoke of the arrival of the collective farm as the coming of the Antichrist where all would be branded with the mark of the devil.’
    • ‘Provision would be made to brand the animals, which would be seen by veterinarians provided by the provincial department.’
    • ‘She guessed that it was some form of branding the animal; a method of identification.’
    • ‘Still other cowboys recalled that cattle were branded on their left hips "because persons read from left to right" and thus read "from the head toward the tail."’
    • ‘Cattle raising, an important source and symbol of wealth in the countryside, was feasible for many because the animals were branded and left to graze freely on open land.’
    • ‘Ember was branded with a softer, smaller version of Stone's mark with the outline of a flame surrounding it, representing a burning coal.’
    • ‘So they had branded the mark of rejection upon her throat, and sent her away in shame.’
    • ‘The branding scene below is shown on Egyptian Tomb walls dating back to 2,000 B.C.’
    • ‘This is for branding me and putting these cursed marks on my hands.’
    mark, stamp, burn, sear
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    1. 1.1 Mark indelibly:
      ‘an ointment that branded her with unsightly violet-coloured splotches’
      figurative ‘he had a look of unabashed power that only years of experience could brand on to a man's face’
      • ‘But even without Augmented memory, this piece would have been branded indelibly on his brain.’
      • ‘An imprint left from the wooden crevices branded a mark on her face as she gritted her teeth.’
      • ‘There were no wrinkles, no folds, or stretch marks that would have branded her a mother.’
    2. 1.2 Mark out as having a particular bad or shameful quality:
      ‘anyone who says anything bad about the country is branded as a traitor’
      [with object and complement] ‘she was branded a liar’
      • ‘To some people, those characteristics are enough to brand it evil.’
      • ‘I walk round a free man and am cleansed of the stigma of being branded a murderer.’
      • ‘To a certain extent at least, the program gave a human face to the people that the government brands as criminals.’
      • ‘Animal welfare officers have branded airgun-toting yobs as ‘heartless’ after a seven-month-old kitten was shot in the neck.’
      • ‘To accept this, however, would be to underrate our heroine, branding her as some kind of cheap accessory when she is, by many accounts, a gutsy and rugged individual.’
      • ‘But mark my words: you'll be branded as an incompetent for having made this small slip.’
      • ‘And they'll stop branding us with all of these negative labels.’
      • ‘He angrily criticised the national guards supporting the troops, branding them as ‘traitors’.’
      • ‘A Hampshire animal rescue charity has branded those responsible for dumping a dog into a river as ‘monsters’.’
      • ‘The company said that the director was not making a bona fide case - which was like branding him a liar.’
      • ‘‘It is a matter of concern to my client that the tribunal in the previous module has branded him a liar,’ he told the chairman.’
      • ‘I could go on, but all I can say is that branding her as someone unfit to serve because of her politics is grossly unfair.’
      • ‘The family of a man have branded his attackers ‘animals’ after his nose was bitten off in a pub fight.’
      • ‘Instead, most black leaders didn't raise their voice in protest, apparently out of concern that they might be branded unpatriotic for doing so.’
      • ‘Haven't I lost enough on this venture which will probably accomplish little more than branding me as a charlatan?’
      • ‘Then she's branded a liar and a seductress at their trial.’
      • ‘Polygraphs are not only worthless but they cause innocent people to be branded as liars.’
      • ‘But a concerted campaign to brand him a psychopath is, to my mind, not merely gutter journalism but contemptible.’
      • ‘This threat to humanity often seems distant, and those who express heightened concern are regularly branded alarmists.’
      • ‘He despised music competitions, so integral to the classical world, branding them ‘a blood sport.’’
      stigmatize, accuse of being, mark out
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  • 2Assign a brand name to:

    ‘cut-price branded goods’
    • ‘Instead the country will capitalize on selling unique, branded products and services to affluent global consumers.’
    • ‘That's good for marketers and agencies who are trying to find new ways to brand products.’
    • ‘Sometimes consumers may be quite happy buying a low-priced branded product knowing that it is a counterfeit copy.’
    • ‘Point of sale advertising has long been a popular marketing tool for mobile phone operators, but branding entire shop fronts is a relatively new development.’
    • ‘Fully 70 percent of respondents surveyed said they wish that store brand products were available in as wide a selection as branded products.’
    • ‘How do you go about branding a product that conjures up slabs of flesh displayed behind a spotless glass counter?’
    • ‘An update will also be welcome on the firm's decision to start selling branded products through supermarket discounter Lidl.’
    • ‘But branded industrial products face a different challenge.’
    • ‘He made his millions selling low-cost branded perfumes to retailers.’
    • ‘The Board also observed, as a starting point, the need to brand the Zambian tourism products as one of the marketing strategies.’
    • ‘It is branding the product as ‘the first sustainable fish finger’ since the concept of marketing strips of battered fish to kids first took off, back in 1955.’
    • ‘The program then asks the recipient to enter their credit card details to a form on the screen that appears to have all the correctly branded logos.’
    • ‘He said Zambia had not only great tourism potential but also a competitive edge over other countries in the region, and could lead in tourism if her products were properly branded.’
    • ‘As more branded products take over the refrigerated dairy sections of the supermarket, perceived value becomes even more important.’
    • ‘This is particularly true when it comes to flavored milk, where 68 percent of all product sold is branded, he says.’
    • ‘Of the batteries that failed, two were branded Nokia, and two were labelled Mobile Plus.’
    • ‘He created the fashion label, food lines and then an airline all branded Kingfisher.’
    • ‘‘There's always been a gut feeling that kids and radio would be a good way to brand a product,’ says Fries.’
    • ‘To qualify for the programme, resellers must sell and brand systems that use boxed Intel processors and successfully complete special training.’
    • ‘That began partly on a lark, but is now crucial to branding the Target discount store chain, where sales are rising.’
    1. 2.1as noun branding The promotion of a particular product or company by means of advertising and distinctive design:
      ‘what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries’
      • ‘PDF can preserve the design integrity and visual branding of publications and advertisements and allows pages to scale to the size of the display in full-screen view.’
      • ‘Sponsors receive exclusive rights to promotion and branding around the event, including premium advertising positions at every match.’
      • ‘Preecha said the ministry has also planned to encourage outsourcing, designing, and branding of Thai products so that they can gain more recognition on the world market.’
      • ‘With ours, the whole thing offers a seamless design that supports the sponsor's own branding and design.’
      • ‘Advertising, sales promotion, and personal selling were used to emphasize product differentiation and branding.’
      • ‘Each of these companies made its mark without help from expensive advertising or branding agencies.’
      • ‘We all kind of knew that, but when you relate it back to branding, product differentiation, and innovation, that's powerful.’
      • ‘The weapons are design, distribution and branding.’
      • ‘His duties would include global branding, advertising, cooperative marketing and market research, as well as Internet and channel marketing programs.’
      • ‘And despite the challenges it faces, it has obviously given careful thought to its web design and branding.’
      • ‘This distinction between advertising and branding is important in an industry such as fitness with very few major national brands.’
      • ‘Differentiation is a function of branding and of offering design.’
      • ‘The company provides website architecture, design, online branding, consultancy, e-commerce programming, animation and audio.’
      • ‘The branding and advertising was devised by the CMB Design Group, whose past credits include work for Kerry Foods, Coca Cola and Permanent TSB.’
      • ‘Can you say a little more about how these ideas play out in design and the more quotidian worlds of publishing, packaging, branding and promotion?’
      • ‘With money tight, companies used design research to develop not only products but also their branding, packaging, and marketing.’
      • ‘Silencio also offers custom design models with private branding for dealers.’
      • ‘It has become pervasive in those environments, and is invading the rest of the academic establishment as the branding and advertising of individual degree programs illustrates.’
      • ‘She was well connected to the pooh-bahs of branding and advertising and set out to help them understand and embrace the new medium and realize its potential.’
      • ‘I've always liked adverts and logos and branding and propaganda.’

Origin

Old English brand ‘burning’(also in brand), of Germanic origin; related to German Brand, also to burn. The verb sense ‘mark with a hot iron’ dates from late Middle English, giving rise to the noun sense ‘a mark of ownership made by branding’ (mid 17th century), whence brand (early 19th century).

Pronunciation

brand

/brand/