One of the mysteries of the English language finally explained.
1A rapid recovery, especially after a period of decline; a rebound.
2As a mass noun: resilience.
Marketing. A strategy encouraging repeat patronage, typically by means of coupons redeemable on a return visit. Usually attributive.
1940s; earliest use found in The Lima News. From bounce + back.
In this article we explore how to impress employers with a spot-on CV.