Definition of below the line in English:

below the line


  • 1Finance
    Denoting or relating to money spent on items of capital expenditure:

    ‘a £4 million extraordinary charge below the line’
  • 2Business
    Denoting or relating to advertising by means such as direct mail, email, promotional events, etc.:

    ‘they choose to spend the bulk of their budget in below-the-line digital marketing’
    • ‘The TVC is supported with radio spots, an online campaign, signage, and a series of below-the-line offerings.’
    • ‘The role will incorporate a mix of above and below the line, digital, print, display and social marketing.’
    • ‘A combination of below-the-line media deliver a good media mix that carries the consumer down the media path to persuasion effectively.’
    • ‘The launch will be supported by a variety of above- and below-the-line marketing activities, including trade and consumer PR support.’
    • ‘Research shows that for certain customers below-the-line marketing is much more effective than above-the-line marketing.’
    • ‘Some wireless carrier executives said the company also spends more on below-the-line marketing than any device-maker.’
  • 3Bridge
    Denoting points for tricks bid and won, which count towards the game.

    • ‘Anything the opponents had below the line does not count towards the next game - they start from zero again.’
  • 4Denoting or relating to a section at the end of an online article or blog post in which readers can post comments:

    ‘the issue causes embarrassment in the UK, as you can see from the numerous comments below the line’
    • ‘We will usually provide some commentary below the line.’
    • ‘It's things like that which rile up the below-the-line commentators the most!’
    • ‘Share your best attempts below the line here.’
    • ‘The piece highlighted the more insidious sides of racism and ignited a fierce debate below the line.’
    • ‘I'm going to blog some reactions to today's expected marriage rulings, below the line.’
    • ‘Below-the-line comments from the public fizz with outrage.’
    • ‘Judging from the number of blogs and articles, below-the-line comments and phone-ins, the tastes of fans have changed.’
    • ‘From reading below the line here there seem to be quite enough people who share your views without needing to make them up.’
    • ‘Thanks for all your contributions via email and below the line.’


below the line

/bɪˌləʊ ðə ˈlʌɪn/