One of the mysteries of the English language finally explained.
1Originally: a parade of beautiful women; a fashion show. Now chiefly: an event in which competitors (usually women) are judged on attractiveness; = "beauty contest".
Politics (originally and chiefly US). = "beauty contest".
Business. = "beauty contest".
Late 19th century; earliest use found in County Gentleman. From beauty + parade.
beauty parade/ˈbjuːtɪ pəˌreɪd/
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