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[mass noun] The practice of marketing a motor vehicle under two or more brand names or badges.
- ‘The most modern interpretation of badge engineering can work rather nicely, though, especially at the lowest end of the market where prestige and cachet don't figure.’
- ‘That's probably a good thing, considering how long GM was deservedly blasted for allowing cookie-cutter styling and shameless badge engineering to overrun its once-great portfolio.’
- ‘The sheer size of the operation makes it imperative to produce as many vehicles as possible from the same tooling sets, which places a premium on badge engineering.’
- ‘Yes, badge engineering is being used again and behind the sleek bodywork and interior, massaged drivetrain and modified chassis, is a Rover 75 station wagon.’
- ‘While I am definitely not a fan of badge engineering, it is a feather in the cap of the local GeeEmm plant.’
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