One of the mysteries of the English language finally explained.
The deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.
- ‘It's "artificial grass roots" letter writing - astroturfing.’
- ‘But the Dispatches programme, The Dirty Tricks Election, is the first to show in detail how astroturfing works - and how sophisticated it has become.’
- ‘At its worst, it is a form of astroturfing, the pernicious practice of trying to trick people into thinking that has widespread support from ordinary members of the public.’
- ‘An EU directive enacted in Britain last year made astroturfing illegal, and there have been similar moves in the US.’
- ‘Belief in ordinary voices is exploited by PRs and politicians skilled in the dark art of astroturfing.’
- ‘Problem was, his supporters sent it to multiple newspapers without changing the text whatsoever, leading the campaign to have to apologize for astroturfing.’
- ‘There's a lot of controversy surrounding the so-called astroturfing.’
- ‘It's the professionalization of astroturfing.’
- ‘Shameless astroturfing.’
- ‘And let's not even begin to discuss astroturfing.’
- ‘An aide said Mr. Markey hoped to combat the tactic of astroturfing in which a professional lobbying effort is made to seem like a grass-roots movement.’
- ‘Little wonder the phenomenon called astroturfing has spread in politics, advertising and PR.’
- ‘Astroturfing is risky business.’
- ‘But the significant element of astroturfing in many of these instances of democratisation is widely ignored.’
- ‘Still, some argue that the angry reaction from editors over astroturfing is blowing the situation out of proportion.’
- ‘This type of corporate 'astroturfing' is nothing new to either organization.’
- ‘What he is talking about is not really astroturfing, but rather the granting of some individuals a big megaphone.’
- ‘So astroturfing is an easy way out, but it will be exposed.’
- ‘These can be counteracted through astroturfing and other kinds of guerilla marketing, and human corruptibility, error, and laziness, respectively.’
- ‘Advertising and PR strategists regard astroturfing as the next frontier.’
1990s: from AstroTurf, the idea being that such a campaign is an artificial version of a grass-roots campaign (see grass roots).
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