Definition of assurance in English:

assurance

noun

  • 1A positive declaration intended to give confidence; a promise.

    with clause ‘he gave an assurance that work would begin on Monday’
    • ‘They want assurances from the Department that every case will be treated on its own merits.’
    • ‘Oral guarantees or assurances are worthless should a dispute arise in the future.’
    • ‘Despite assurances from the top, many employees at the Kendal plant left work last week in fear of losing their jobs.’
    • ‘But Mr Lamb said he was unable to make assurances about the long-term safety of jobs.’
    • ‘He repeatedly sought assurances to this effect over a period of three years.’
    • ‘Mrs Muir said assurances were given to MPs as late as last month that there would be no compulsory redundancies.’
    • ‘This came despite earlier assurances from the store's administrators that jobs would be safe.’
    • ‘We seek assurance that the Home Office will not limit the number, scope or quality of technology trials in order to stay within the allocated budget.’
    • ‘Even after assurances that the crash was an accident, many still believe the worst.’
    • ‘The job losses earlier this year came despite assurances made last October that there would be no mass job losses.’
    • ‘They were frightened until our men gave them food, clothing, and assurances of safety.’
    • ‘Mr Wilmot said he could not give any assurances that this would not happen.’
    • ‘After lengthy and heated debates, many assurances were given by Bexley Council about the new building.’
    • ‘So we should welcome the assurances given by the trust this week that the facility's future is absolutely safe.’
    • ‘He added his assurances that there were no current plans to sell or close the site.’
    • ‘He is waiting for assurances from the British Government that he will not be arrested when he arrives in the country.’
    • ‘He called on ministers to do everything they can to give assurance to the community of Northern Ireland that a serious effort is being made to maintain the rule of law.’
    • ‘Wall Street ignored his assurances that the long-term prospects were largely unaffected.’
    • ‘Some analysts and Western diplomats, however, are skeptical of their assurances.’
    • ‘Contempt proceedings were dismissed after the men gave assurances that they would abide by the court ruling.’
    • ‘After assurances that we would all fit in my car and they could put their pram in the boot they accepted.’
    • ‘The prisoners demanded assurances that their health had not been compromised.’
    • ‘Safety assurances cannot be guaranteed because there is always a first time for incidents to happen.’
    • ‘The problem for republicans is that no such assurance has been forthcoming from the British government.’
    • ‘I have sought an assurance from the chief executive that all the lessons of this whole sorry procedure will be fully learned and the recommendations will be fully implemented.’
    word of honour, word, guarantee, promise, pledge, vow, avowal, oath, bond, affirmation, undertaking, commitment
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  • 2mass noun Confidence or certainty in one's own abilities.

    ‘she drove with assurance’
    • ‘Somehow she imbued him with a confidence and assurance that is downright remarkable.’
    • ‘We can now, with some assurance and confidence, claim that our democracy is firmly established.’
    • ‘He has also got organisational capabilities, he is a winner and he oozes confidence and assurance.’
    • ‘As he felt more confident, he moved with more assurance and whirled Andònië around, making up a few steps of his own when he forgot the real ones.’
    • ‘In fact, looking tired but slim and healthy, he appears unusually blessed with self-possession and assurance.’
    • ‘It made her eyes glow with the confident assurance of her class.’
    • ‘The self-confidence, assurance and poise with which the children tackled each and every one of the 21 songs on the programme was unbelievable.’
    • ‘Tony met the other man's gaze with an outward display of calm assurance.’
    • ‘When I met her she seemed possessed by a new quiet assurance and openness.’
    • ‘After some initially tentative playing, the University Symphony Orchestra performed with increasing confidence and assurance.’
    • ‘Still, as he watched the plains turn gold in the rising sun, he felt a strange quiet assurance that he had done the right thing.’
    • ‘He drives with the smooth assurance of a mini-cab driver.’
    • ‘Feminists are always sure of what they believe, and I can go along with them on many points, but I am unable to share their certainties or their assurance.’
    • ‘One who does have high self-esteem displays confidence and assurance, gaining the courage needed to take steps towards success.’
    • ‘Nuig moved the ball around with confidence and assurance in the opening stages.’
    • ‘It is the first of Lean's films to attempt an epic scale with real confidence and assurance.’
    • ‘Let the record show I was wrong, and by all means keep that in mind the next time I speak with confidence and assurance.’
    • ‘He has not been hampered by timidity or uncertainty, fitting into the side with calm assurance and revealing the extent of his ability.’
    • ‘He belonged to a unique generation of Irish people whose strength and assurance lay in their ability to think for themselves.’
    • ‘He was in determined mood and quickly established dominance of his area, however, despatching Salford shots with a confidence and assurance which belied his inexperience.’
    self-confidence, confidence, self-assurance, belief in oneself, faith in oneself, positiveness, assertiveness, self-possession, self-reliance, nerve, poise, aplomb, presence of mind, phlegm, level-headedness, cool-headedness
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    1. 2.1 Certainty about something.
      ‘assurance of faith depends on our trust in God’
      • ‘The characters get to know each other with no assurance that a romance will follow.’
      • ‘There is no assurance that the application of the valuation standards will result in a better product for the client.’
      • ‘Even a quick telephone call during a storm can provide much appreciated assurance that help is nearby if needed.’
      • ‘Many are ignorant concerning what evidence will satisfy the quest for assurance, despite the fact that it is clear in Scripture.’
      • ‘Appointing experienced independent directors will provide assurance to customers, strategic alliance partners and potential investors.’
      • ‘I sometimes look with envy on those whose faith brings comfort and assurance.’
      • ‘Don't we all yearn for assurance that our faith is taking us there?’
      • ‘And it's a wonderful thing to have that kind of peace and assurance and joy and certainty.’
      • ‘The presence of such technology may provide some assurance to the inspector.’
      • ‘The effect of all these events was some sort of feeling of assurance that for whatever reason I was on the path I was supposed to be on.’
      • ‘Your poise and deliberateness gives assurance that you know what you are talking about.’
      • ‘On the one hand, I wish I had this woman's faith, her assurance about good and evil, about the way things will turn out.’
      • ‘As one would expect in a prospectus, the document also cautioned potential investors that there could be no assurance that the project would be implemented.’
      • ‘It is the confident assurance that something we want is going to happen.’
      • ‘Just because a dot-com business has a well-known or attractive brand name is no assurance of success.’
      • ‘First-time buyers are more likely to opt for a fixed-rate mortgage, he said, because at the start many want some level of assurance about their repayments.’
      • ‘The technology provided assurance of confidentiality, encouraged a good response rate, and reduced any risk of errors in the transfer of data.’
      • ‘At the time the company said there ‘can be no assurance that the group will be able to raise sufficient finance on a timely basis if it is required’.’
      • ‘So even as Boomers fret about their parents frittering away their inheritances, there's no assurance that they will behave any differently themselves.’
      • ‘So billions of dollars are wasted with no assurance that any terrorist will be caught.’
      • ‘He had never needed assurance of her feelings for him before.’
      • ‘If he needs any assurance that Arianne loves him, ask him to talk to me.’
      • ‘In our opinion, she was simply seeking to provide support and assurance to her friend Carole, and acted with complete propriety.’
      • ‘And that means it has to be assessed in advance in a way that gives the community assurance that it's been properly directed, but ultimately the biggest test is public scrutiny.’
      • ‘The Charter could offer further assurance that no community will suffer from a change in the constitutional status of Northern Ireland.’
      • ‘So credit insurance provides the assurance of payment, subject to the policy conditions.’
      certainty, guarantee, sureness, certitude, confidence
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  • 3British mass noun Insurance, specifically life insurance.

    • ‘The most common form of mortgage protection is decreasing term assurance.’
    • ‘These products have no investment component attached to them and therefore work in a similar way to your household insurance or the old fashioned term assurance.’
    • ‘Anyone who is self-employed or not a member of a company pension scheme can buy life assurance protection via a personal pension assurance policy.’
    • ‘Most lenders require mortgage holders to take out term assurance policies - a simple form of life insurance which pays off the mortgage debt if the holder dies.’
    • ‘The simplest and cheapest form of life assurance is term assurance and it is a pure protection product.’
    • ‘It is clear from the face of the policy that this was a mortgage protection assurance policy.’
    • ‘Some of the premium is paying for term assurance.’
    • ‘The Factfile shows losses of £343 million for insurers last year in the non-life assurance area, which include motor and property insurance.’
    • ‘Many assurance clients and retirement fund members may have had direct or indirect experience of the difficulties that are associated with an occupational disability claim.’
    • ‘I have to admit to being rather surprised because 17 years ago, when we took out term assurance (to cover a similar amount for our mortgage), it was quite cheap.’
    • ‘However, Ireland's fifth biggest mortgage provider will also work on growing spin-off mortgage businesses, such as investment and assurance type products.’
    • ‘If it is a basic mortgage protection policy, also known as decreasing term assurance, your level of cover will decrease over time.’
    • ‘Only the most generous employers provide this cover, but millions of us have bought these policies, often linked to mortgages and term assurance cover.’
    • ‘They include term assurance, critical illness cover, income protection and long-term care.’
    • ‘Furthermore one can also consider the fact that lump sum contributions to assurance policies usually attract fewer costs and commissions.’
    • ‘What is to be put in place as insurance and assurance?’
    • ‘Check out our guides to term assurance and mortgage protection and get a quote here.’
    • ‘As far as life insurance is concerned, stick to term assurance for as long as you can.’
    • ‘The bank is planning to offer a group insurance cover for its depositors and a loan cover term assurance plan for its borrowers.’
    • ‘Following a slow start to the year, recruitment levels in the insurance, assurance and reinsurance industries have picked up significantly this month.’
    insurance, indemnity, indemnification, protection, security, surety, cover, coverage
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Usage

In the context of life insurance, a technical distinction is made between assurance and insurance. Assurance is used of policies under whose terms a payment is guaranteed, either after a fixed term or on the death of the insured person; insurance is the general term, and is used in particular of policies under whose terms a payment would be made only in certain circumstances (e.g. accident or death within a limited period)

Origin

Late Middle English (in assurance (sense 2)): from Old French, from assurer ‘assure’.

Pronunciation

assurance

/əˈʃʊər(ə)ns/