Definition of advertorial in English:

advertorial

noun

  • A newspaper or magazine advertisement giving information about a product in the style of an editorial or objective journalistic article.

    • ‘Today's newspapers are crammed with advertising and advertorials, and journalists are seen as corrupt by many readers.’
    • ‘A growing number of people will do it - but the value has to be there, be it editorial or advertorial.’
    • ‘Is it committed to a clear separation between editorial and advertorial content?’
    • ‘In many instances, they are willing to offer advertorial and editorial support to extend advertising messages.’
    • ‘Aside from the reports, today's papers also contained promotional advertorials about France.’
    • ‘A great deal too many advertorials, which make the magazine, as well as the featured businesses, appear cheap.’
    • ‘Ads and advertorials, whether labeled or not, are inherently less credible than other information.’
    • ‘With his chart-filled television advertorials, Perot galvanized the nation with his crusade for fiscal responsibility.’
    • ‘Some publishers charge consumers a cover price of up to €25 for the privilege of reading these advertorials.’
    • ‘Note that this is an article and not an advertorial for which the travel club paid.’
    • ‘At best, the end results are advertorials, so hysterical in their praise of their subject that anyone can see straight through them.’
    • ‘A college ‘survival guide,’ an advertorial offering late-night study tips and other helpful info, tags alone in the October issue.’
    • ‘The completely shameless advertorials; without anything at all to identify it as advertising.’
    • ‘Admittedly the article reads like an advertorial for the company involved, and it could just be cheap filler.’
    • ‘He's right, of course, and the advertorial theatre event only rubbed it in.’
    • ‘Advertisements and advertorials need to be upfront.’
    • ‘For this to happen they need access to information through advertorials, advertisements, or other information channels.’
    • ‘Then they assign the writers that are best suited to giving the studio the advertorial they need.’
    • ‘But rest assured that even if it's an advertorial, I will remain blatantly honest.’
    • ‘Have staff writers compose story-like advertorials that would be indistinguishable from their regular copy.’

Origin

1960s (originally US): blend of advertisement and editorial.

Pronunciation:

advertorial

/ˌadvəːˈtɔːrɪəl/