Definition of advertising in English:



  • 1[mass noun] The activity or profession of producing advertisements for commercial products or services:

    ‘her father was in advertising’
    [as modifier] ‘an advertising agency’
    • ‘It is understood that two of the country's largest advertising agencies are refusing to pay the new rates.’
    • ‘As advertising is a very social and sociable industry, personal qualities are also important.’
    • ‘There was the overwhelming feeling within the industry that advertising was a commercial activity and commercial objectives took priority.’
    • ‘After working in advertising for 19 years, he became a full-time artist, creating wildlife watercolors.’
    • ‘I think loads of people could make a go at publishing a mag, but dealing with distribution and advertising is really, really tough.’
    • ‘I write television and radio commercials for a huge corporate advertising agency.’
    • ‘The primary myth of advertising is that you can be one of these people and have these things too, if you only buy this product.’
    • ‘She made a homemade portfolio and went knocking on doors of advertising agencies in Dublin.’
    • ‘He had given this lecture to graduate students in advertising at the Business School of the University of Chicago.’
    • ‘There is almost a confusion between graphic design as an activity and advertising as an activity.’
    1. 1.1 Advertisements collectively:
      ‘despite being instructed to take the signs down, he says he has no intention of removing the advertising’
      • ‘Shortly after the spotlight was turned on the island, the tourist office pulled all advertising.’
      • ‘The advertising is designed to inform the public of the services offered by primary health organisations.’
      • ‘The tickets sold out on Day Two, but all the advertising was still up, and the majority of the interested public found out after the whole thing was already sold to capacity.’
      • ‘At she Twiggy is standing up for older consumers by backing a drive to persuade companies to tailor their advertising and products to this wealthy group.’
      • ‘During the season when the advertising was on air, sales rose 12 percent.’
      • ‘The promo is supported by TV commercials and in-store advertising.’
      • ‘The poster was part of a multi-media campaign which involved TV, radio, outdoor, in-restaurant and point-of-purchase advertising.’
      • ‘Most spam is commercial advertising, often for dubious products, get-rich-quick schemes, or quasi-legal services.’
      • ‘Vintage advertising is always fun to look at and this is no exception.’
      • ‘Try not to clutter commercial frontages with superfluous advertising.’